Product Manager, Paid Ads

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Own and execute a significant portion of the Paid Ads product roadmap. • Identify market opportunities, customer needs, and platform changes that should inform roadmap investments. • Define product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities. • Evaluate emerging trends in paid ads, AI, and digital advertising to identify opportunities for product innovation. • Lead initiatives from discovery through launch and ongoing optimization. • Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans. • Partner directly with Engineering and Data Science to deliver scalable product solutions. • Balance customer value, business impact, and technical complexity when making prioritization decisions. • Own product outcomes and post-launch performance measurement. • Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities. • Translate emerging AdTech, platform, AI, and industry innovations into differentiated product experiences. • Define measurement frameworks and success metrics to evaluate product effectiveness. • Use data and experimentation to inform product investments and improve advertiser performance. • Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new capabilities. • Build alignment across stakeholders and influence decisions without direct authority. • Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams.

🎯 Requirements

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products. • 3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related domain. Experience with advertising platforms, campaign optimization, measurement, and automation is strongly preferred. • Deep understanding of digital advertising, AdTech platforms, and performance marketing, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management. • Experience partnering directly with engineering teams to deliver products from concept through launch. • Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans. • Strong analytical and data-driven decision-making skills. • Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams. • Excellent written, verbal, and stakeholder communication skills. • Experience building AI-powered, automation, optimization, recommendation, or workflow-based products. • Experience working with Data Science teams, experimentation frameworks, or machine learning concepts. • Familiarity with SQL, analytics platforms, or data-driven product development. • Experience serving SMB advertisers at scale. • Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments.