Senior Director, Creative Operations and Activation

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $150k - $170k / year

⏰ Full Time

🟠 Senior

🧑‍🎨 Art Director

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Lead creative production, copywriting, design and campaign execution for Acquisition, Engagement, Retention, Pricing and Optimization initiatives • Run campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail and emerging channels • Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations and roadmap planning • Simplify workflows, retire legacy processes and shorten the path from brief to launch • Implement AI and automation through dynamic content, reusable templates, modular creative and scalable activation frameworks • Set production standards, QA processes, service levels and performance metrics, and report against them • Partner with Performance Marketing and Optimization & Pricing to turn business priorities into campaigns and customer experiences • Lead change management as teams adopt new tools, workflows and ways of working • Build, coach and grow a high-performing team accountable for measurable business outcomes • Measure success through speed-to-market, throughput, SLA adherence, QA quality, reduced rework, reduced manual effort, personalization adoption, stakeholder satisfaction and marketing performance contribution

🎯 Requirements

• 12+ years in creative operations, marketing operations or campaign production • 5+ years leading multidisciplinary teams across creative, copy, design and campaign operations • Track record running high-volume, multichannel campaign execution for a subscription, media, ecommerce or other direct-to-consumer business • Working knowledge of enterprise marketing automation platforms and how journeys, audience data and personalization fit together • Hands-on experience bringing AI and automation into creative and production workflows, with quantifiable results • Experience building intake, workflow, QA and SLA processes in project management tools such as Jira or Asana • Proven change leadership, including moving teams from legacy processes to new tools • Sound judgment under deadline pressure and comfort being measured on output and business results • Bachelor's degree or equivalent experience • Digital subscription or news media experience (nice to have) • Salesforce Marketing Cloud certification (nice to have) • Experience with digital asset management, modular content or dynamic creative optimization (nice to have) • Budget, agency and vendor management experience (nice to have)