Senior Weekend and Evening Audience Editor

Job not on LinkedIn

🔥 1 hour ago

🐻 Alaska, Hawaii, +1 more states – Remote

🐻 Alaska – Remote 🌺 Hawaii – Remote 🦬 Wyoming – Remote

💵 $60k - $93.8k / year

⏰ Full Time

🟠 Senior

✏️ Editor

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Lead USA TODAY's evening and weekend audience operations • Serve as the primary audience decision-maker for breaking news during many off-hours shifts • Craft audience plans for major news events and tentpole coverage • Manage breaking news independently and make real-time decisions across platforms • Coordinate audience plans with network editors, planners and audience leads across the USA TODAY Network • Identify opportunities for national reach and engagement • Coordinate and distribute network advisories for major news events and projects • Execute audience producer responsibilities across social media, alerts, newsletters, homepage programming and other distribution channels • Lead audience execution across the website, SEO/AEO optimization, alerts, social platforms, newsletters, syndication partners and emerging distribution channels • Coordinate major projects from local newsrooms and optimize them for national scale • Build cross-functional relationships and communicate with newsroom leaders and partners in high-pressure situations

🎯 Requirements

• Bachelor's or master's degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience • At least 5 years of newsroom experience, preferably in an audience development role at a digitally-focused media organization • Demonstrated experience leading audience strategy and execution for breaking news, major events or enterprise journalism with minimal supervision • Solid understanding of metrics tools and content performance across platforms • Experience with storytelling via social media, search and newsletters • Expertise in Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads and other platforms • Comfortable working in a fast-paced, data-driven environment shaped by feedback and experimentation • Exceptional planning and organizational skills; ability to multitask and work under deadline pressure • Creative and strategic approach to audience engagement and long-term growth • Experience using Google Analytics and Parse.ly or similar tools • Expertise in platform-specific data tools such as Meta, TikTok and Reddit • Strong writing and editing skills, including optimized headline writing and accuracy • Familiarity with news products, journalism, media analytics and ethics • Experience with AI to analyze data is a plus • Experience with Hootsuite, True Anthem and Echobox is preferred • Resume, required cover letter, and examples of at least three audience-engagement projects with descriptions, role and KPIs/results

🏖️ Benefits

• Remote work • Option to use a local newsroom as a base of operations if living nearby