Senior Product Marketing Manager

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U.S. Green Building Council

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

🏗️ Construction

🏥 Healthcare

📦 Logistics

Construction • Healthcare • Logistics

U. S. Green Building Council is a leader in promoting sustainable building practices and minimizing climate impacts through its innovative LEED (Leadership in Energy and Environmental Design) rating system. By advocating for environmentally responsible construction and development, the USGBC enhances the well-being of individuals, communities, and the planet. The council unifies a global community to advance sustainable construction and encourage energy-efficient, eco-friendly building practices.

📋 Description

• Lead end-to-end product marketing for certifications by defining positioning and go-to-market strategy • Develop and maintain sales enablement assets, including pitch decks, one-pagers, battlecards, objection handling guides, and FAQs • Own end-to-end creation of global go-to-market content, including product guides, webinars, web narratives, regional assets, and event presentations • Develop buyer criteria and personas across buyer types, use cases, and regions • Synthesize market trends, competitive intelligence, and voice-of-customer insights for Product Management • Shape product evolution based on emerging customer and industry requirements • Develop and execute campaigns driving customer acquisition, growth, retention, and advocacy • Report to the VP, Product Marketing • Collaborate with Product Management, Technical Development, sales, partners, and other cross-functional teams

🎯 Requirements

• 6+ years of product marketing experience • Bachelor’s degree required; MBA or advanced degree is a plus • Current client-side experience in a global products organization with a minimum of $75M in annual revenues • Preferably experience in green building, commercial real estate, sustainability, or renewables sectors • Proven track record bringing complex products to market with clear, compelling enterprise positioning • Strong understanding of market analytics, data, and modeling for product and go-to-market strategy • Ability to build consensus and drive alignment across cross-functional teams • Strategic thinking and ability to derive actionable insights from complex data • Strong written and verbal communication, including effective presentation skills • Passion and commitment to the USGBC/GBCI mission • Experience with Salesforce, Google Analytics, and Looker • Experience with Asana, Smartsheet, and Jira • Experience with Figma, Canva, Notion, and Microsoft 365 • English language requirement • Ability to work Monday through Friday, 9:00 am to 5:30 pm EST, 40 hours per week, including occasional evenings • Willingness to travel 10% for team retreats and industry events

🏖️ Benefits

• Competitive compensation • 401(k) with employer matching • Professional development reimbursement • Healthcare plan through Cigna including medical, dental, vision, and prescription drugs • USGBC covers 100% of healthcare premiums • HRA assisting employees and dependents with the in-network medical deductible • Generous paid time off • 12 paid holidays • 9 paid personal sick days • 2 to 3 weeks PTO based on career level • Operations closed for a full week between Christmas and New Year’s • 6 weeks paid renewal leave after 7 years of continuous service • Purpose-driven, inclusive culture • Opportunities to grow your career and take ownership of meaningful work • Opportunity to make a measurable impact on global sustainability efforts