Senior Product Marketing Manager

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Teamworks

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $235M Series F - Teamworks on 2025-06

Consulting • Healthcare • Logistics

Teamworks is a SaaS "Operating System for Sports" that unifies communication, roster and personnel management, scheduling, performance, coaching, compliance, inventory, nutrition, and other operations for professional, collegiate, Olympic/NGB, and military/tactical teams. The platform centralizes workflows, file sharing, automated processes, and AI-driven analytics (Teamworks Intelligence) to inform talent acquisition, roster construction, athlete evaluation, and game strategy. Teamworks serves thousands of teams and hundreds of collegiate departments and professional organizations worldwide, helping organizations coordinate staff and athletes, streamline operations, and improve performance.

📋 Description

• Own the go-to-market motion end to end for Personnel and Coaching product categories • Own market, competitive, and customer insights across professional, collegiate, and international sports organizations • Lead category and competitive positioning, differentiation strategy, and messaging • Translate sophisticated analytics into clear customer outcomes • Plan and execute high-priority product launches and category-level initiatives • Activate multi-channel campaigns from insights through execution • Build and maintain enablement assets, playbooks, battlecards, and training for Sales and Customer Success • Use Customer.io to communicate with customers and drive adoption and retention • Define and track KPIs for adoption, launch performance, and campaign effectiveness • Turn performance results into recommendations for Product and GTM stakeholders • Build and maintain AI-driven workflows supporting individual and team processes • Partner with GTM teams and Executive leadership to drive growth and adoption

🎯 Requirements

• 5+ years of product marketing experience, including senior ownership of go-to-market strategy • Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms • Experience supporting global markets and multiple customer personas • Ability to lead strategy and execute tactically in a fast-paced environment • Strong project management skills and ability to lead cross-functional initiatives across Product, Sales, Customer Success, and Product Success • Responsible use of AI tools, with attention to security and privacy and validation of AI-generated outputs • Experience in sports, athletics, or performance technology industry preferred • Familiarity with Gong, Customer.io, Gainsight, Omni, ProdPad, or Notion preferred • Hands-on experience with Figma or Photoshop preferred

🏖️ Benefits

• Equity • Bonus • Equal employment opportunity and affirmative-action commitments • Reasonable accommodations during the hiring process • Opportunity to shape go-to-market strategy and contribute to career growth and long-term financial security