Senior Product Marketing Manager, Flex

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🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Flex

WebsiteLinkedInAll Job Openings

11 - 50 employees

💳 Fintech

🤝 B2B

💰 $100M Debt Financing on 2023-09

Fintech • B2B

Flex is an end-to-end finance platform designed for businesses, facilitating various financial operations and enhancing financial management. With a focus on providing comprehensive financial solutions, Flex aims to streamline processes and improve efficiency for its users in the commercial sector.

📋 Description

• Own go-to-market for everything Flex ships, partnering with Product leadership on roadmap planning, launch readiness, orchestration, internal content, and revenue enablement. • Own Flex's competitive positioning end-to-end, including ICP definition, market research, win/loss analysis, battlecards, external collateral, and objection handling. • Provide Lifecycle Marketing and Sales Enablement with written content, messaging, company narrative, value propositions, proof points, and competitive information. • Use customer, market, industry, product, conversation, win/loss, competitor, adoption, and customer-example data to prioritize launches and messaging. • Serve as the internal expert on Flex's market positioning, product suite, value proposition, differentiation, customer use cases, and launches. • Brief Leadership and Product on competitive changes, their implications, and product roadmap gaps. • Build Flex's product marketing function from the ground up as its first dedicated owner.

🎯 Requirements

• 5+ years in product marketing, including at least 2 years in B2B fintech, financial services, or another regulated, complex-product industry • Demonstrated go-to-market ownership: built positioning and messaging, launched products, and driven adoption • At least one zero-to-one experience establishing a Product ↔ PMM ↔ Stakeholder handshake from scratch • Strong competitive intelligence instincts and ability to build effective sales battlecards • Strong judgment about market resonance, GTM messaging, product functionality, and objections • Proven experience partnering directly with Product on positioning • Excellent written communication, especially for positioning frameworks, battlecards, and briefs • Comfort with ambiguity and zero-to-one building without an existing playbook or team • Bonus: experience at a company without a dedicated marketing leader • Bonus: direct experience as a SaaS individual contributor, ideally a CSM

🏖️ Benefits

• Competitive salary + equity + benefits • 100% employer-covered medical, dental, and vision • Stock options with massive upside • Unlimited vacation policy • Remote-friendly culture with biannual offsites • Backing from leading Silicon Valley investors • Meaningful equity if you help build something big