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Product Marketing Manager

Job not on LinkedIn

🕒 August 7

🇺🇸 United States – Remote

💵 $135k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

Where this job comes from

Posted on Numa's careers page, not through a job board

First seen by Remote Rocketship August 7

Still open on Numa's site. Checked 10 hours ago.

Logo of Numa

Numa

51 - 200 employees

🚘 Automotive

☁️ SaaS

🤝 B2B

💰 $32M Series B on 2024-09

Automotive • SaaS • B2B

Numa is an AI-driven communications and workflow platform for automotive dealerships. It provides Voice AI that answers calls with the customer's full history, an Appointment Agent that books service appointments into real open slots, call intelligence and scoring, precision routing, a smart inbox for calls and texts, and tools to surface declined or unsold opportunities. Numa integrates with major DMS, scheduler, and CRM systems (CDK, Reynolds & Reynolds, Tekion, Dealertrack, Xtime) and is available through OEM programs (GM, FordDirect, Stellantis, BMW), focusing on improving service and sales operations across dealerships.

📋 Description

• Own go-to-market for every product release from roadmap to ship date within the Marketing Lead’s positioning • Develop product-specific messaging explaining what each product does, who it is for, and why dealerships should care • Prioritize Customer Success, Sales, and Product readiness • Track certification against committed dates and flag risks early • Create positioning briefs, battlecards, product requirement inputs, and collateral for sales and support teams • Use the product, join roadmap and release reviews, and engage with Performance Architects, Regional Sales Managers, and Solutions Engineers • Visit dealerships and bring field and dealership feedback back to Product and leadership • Keep the Marketing Lead informed about releases, readiness, feedback, and competitive activity • Align the executive team on priorities and launch plans • Build and refine a repeatable launch playbook • Push for meaningful lead time, set expectations, and hold teams accountable • Help ensure launches ship on time with Customer Success, Sales, and Product ready

🎯 Requirements

• 4+ years in product marketing, ideally at an early-stage or high-growth company, owning launches end to end • Ability to apply established positioning frameworks consistently across products • Ability to learn complex products quickly and explain AI features to dealership teams in plain language • Comfortable working directly with Product Managers • Strong writing skills for briefs, messaging, and battlecards • Ability to present shipping status, risks, and required decisions to leadership • Comfortable adapting to shifting priorities and building structure amid ambiguity • Uses AI tools in day-to-day work to improve output and automate repetitive tasks • Experience marketing AI or software products to business buyers is nice to have • Customer-facing experience in sales, customer success, or account management is nice to have • Experience building a launch process from nothing is nice to have • Experience marketing to car dealerships or another vertical where every account counts is nice to have

🏖️ Benefits

• Equity Package • Health, dental, and vision benefits • 401(k) plan • Flexible PTO • Central role in go-to-market strategy • Chance to define launch processes at a fast-growing company • Opportunity to be part of an industry-leading AI automotive company

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