Demand Generation Lead

🕒 April 16

🏢🏡 New York City – Hybrid

💵 $160k - $210k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Logo of Vendelux

Vendelux

WebsiteLinkedIn

11 - 50 employees

🤝 B2B

☁️ SaaS

💰 $2.4M Seed Round on 2022-01

B2B • SaaS • AI

Vendelux is a data-driven platform that provides event intelligence solutions for event marketers and organizers. By utilizing AI-powered insights, Vendelux helps users identify and engage with attendees and sponsors at over 200,000 B2B events. The platform offers tools to define target lists, discover high-ROI events, and drive successful event strategies through collaboration between marketing and sales teams. It aims to enhance event marketing ROI by helping companies choose the best events to sponsor and attend, providing advanced analytics and insights about industry-specific conferences, trade shows, and meetups. Vendelux is trusted by data-driven marketers for its user-friendly interface and reliable data sources, supporting efficient event planning and execution.

📋 Description

• Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and measurable pipeline growth aligned with business goals. • Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages • Improve conversion rates across the entire marketing funnel • Build and scale ABM programs that deliver highly personalized engagement for target accounts. • Leverage AI and modern tooling to personalize at scale and increase team leverage. • Build and operate AI-assisted workflows across content creation and distribution, SEO/GEO/AEO experimentation and rapid campaign iteration and personalization - using AI tools and automation platforms • Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership. • Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.

🎯 Requirements

• 10+ years in B2B SaaS demand generation with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue. • Experience scaling Series B/C companies • Expert use of: HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads. • Proficient in using AI tools to automate and build content, and an interest in using AI to constantly improve outcomes • Strategic thinker with a builder’s mindset who thrives in fast-paced, high-ownership environments • Comfortable operating with ambiguity • Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization. • Ability to design segmentation strategies and personalization frameworks at scale. • Familiarity with CRM systems, marketing automation tools, and reporting dashboards.

🏖️ Benefits

• Competitive base salary and bonus • Healthcare covering medical, dental and vision • Work from our NYC HQ • Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas – New Years week

Apply Now

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