Paid Media Specialist

Job not on LinkedIn

🔥 38 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $65k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Veracity Insurance Solutions, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Veracity Insurance Solutions, LLC is a national excess & surplus (E&S) wholesale brokerage and managing general agent that provides in-house underwriting and binding authority with A-rated carriers. The firm specializes in product liability, general liability, professional liability and property insurance across niche sectors (beauty & cosmetics, vitamins & supplements, e-cigarettes/vape, CBD/hemp, sporting goods, consumer and industrial products) and offers program management, risk purchasing group (RPG) management, surplus lines filing, licensing and compliance services for retail agents and businesses nationwide. Veracity is licensed in all 50 states and emphasizes fast turnaround, tailored specialty programs, and broker-focused distribution.

📋 Description

• Execute and optimize paid media campaigns across search, social, display, and other digital advertising platforms • Manage paid media initiatives for assigned insurance products, developing expertise in product offerings, target audiences, brand messaging, and campaign objectives • Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment • Assist with campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels • Contribute to media budget planning and forecasting to support effective campaign execution • Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools • Analyze campaign performance data and provide timely reports with recommendations to improve results and achieve campaign goals • Identify optimization opportunities through data analysis and performance insights • Conduct ongoing testing of campaign components including ad copy, creative assets, bidding strategies, audience targeting, and other optimization variables • Document testing results and share learnings to support future campaign improvements • Collaborate with content, design, SEO, and other marketing teams to align messaging and creative with campaign objectives • Communicate campaign performance, insights, and recommendations to peers and leadership

🎯 Requirements

• Minimum of 3 years of paid media experience • Experience managing paid media campaigns across multiple digital advertising platforms • Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms • Experience using Google Analytics and advertising platform reporting tools • Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities • Experience with campaign testing methodologies and performance optimization • Strong organizational skills with the ability to manage multiple campaigns and priorities simultaneously • Excellent verbal and written communication skills • Strong collaboration and interpersonal skills • Ability to work independently while contributing effectively within a cross-functional marketing team

🏖️ Benefits

• Health, dental, and vision plans • Amazing work-life balance with 4 weeks of Paid Time Off • 10 Paid Company Holidays with 2 floating holidays • 401K Programs with employer match • Personal assistance programs for support in a healthy personal and work life