Growth Marketing Manager

🕒 June 12

🏢🏡 San Francisco – Hybrid

💵 $176k - $220k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

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Vercel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

☁️ SaaS

🌐 Web 3

💰 $150M Series D on 2021-11

SaaS • Web 3 • Cloud Computing

Vercel is a platform providing developer tools and cloud infrastructure to build, scale, and secure faster and more personalized web applications. It specializes in optimizing web performance through features like fast load times, scalable infrastructure, and global CDN distribution. The platform supports developers with automated workflows, a wide range of templates, and seamless integration with tools like Git for quick deployment. Vercel also emphasizes observability and security, offering privacy-friendly analytics and enterprise-level conformance.

📋 Description

• End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention. • Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty. • Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations. • Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement. • Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy. • Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences.

🎯 Requirements

• 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology. • Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel). • Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention. • Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies. • Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams. • Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers. • A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs.

🏖️ Benefits

• Competitive compensation package, including equity. • Inclusive Healthcare Package. • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. • Flexible Time Off. • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.