Marketing Director

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🤠 Texas – Remote

🤠 Texas – Remote

💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Oversee strategic positioning and go-to-market execution of new products and solutions • Lead creative team in positioning and promoting the Vericast Brand • Develop differentiated product positioning, messaging frameworks, and value propositions • Ensure consistent messaging across campaigns, content, events, and sales materials • Manage end-to-end go-to-market planning for new products and strategic initiatives • Mentor and develop creative team members

🎯 Requirements

• Bachelor’s Degree in Marketing, Communications or related field (required) • 8–12+ years of experience in product marketing, B2B marketing, financial services, fintech, SaaS, or related industries • Demonstrated ability to manage external partnerships and negotiate contracts • High degree of professionalism and confidence working with executives, SMEs, and cross-functional teams • Ability to manage multiple priorities, deadlines, and cross-functional initiatives • Experience with GTM launch strategies • Experience with the creative development process from concept through implementation

🏖️ Benefits

• medical, dental and vision coverage • 401K with company match • generous PTO allowance • life insurance • employee assistance • pet insurance