Head of Marketing

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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SpryPoint

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

⚡ Energy

🤝 B2B

💰 Private Equity Round on 2023-03

SaaS • Energy • B2B

SpryPoint is a company that provides advanced software solutions aimed at improving operational efficiency and customer service for utility companies. Specializing in cloud-based platforms, SpryPoint's services include electric, water, gas, and broadband utility billing, mobile field service, asset management, customer engagement, and demand response. Their tools are designed to facilitate data-driven decision-making, enhance business intelligence analytics, and ensure regulatory compliance for clients in the utility sector. With an emphasis on security and performance, SpryPoint offers a seamless and efficient experience allowing utility providers to focus on their key operations, all while leveraging cutting-edge technology to stay current with industry advancements.

📋 Description

• Serve as a strategic partner to the CRO and executive leadership team, owning programs, systems, and content that create inbound pipeline and drive market awareness. • Transform a lean marketing function into a measurable demand creation engine. • Develop digital marketing programs, aligning with Sales through reverse pipeline math. • Own field marketing strategy and manage partner co-marketing programs. • Oversee brand standards and develop an analyst and industry influencer engagement strategy. • Leverage AI for content and messaging updates based on market signals. • Partner with the VP of Revenue Operations on various marketing operational aspects.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus • 8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability • Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated • Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement • Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution • Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally • Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met • Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus • Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles (Preferred) • Experience owning large-format annual client conferences and high-investment industry event programs (Preferred) • Background in high-growth, PE-backed, scale-up SaaS environments (Preferred) • Familiarity with channel partner marketing models and partner-influenced pipeline reporting (Preferred) • Experience building or scaling a product marketing function, or working closely alongside a PMM team (Preferred)

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible working arrangements • Professional development opportunities