Director of Marketing Analytics

🕒 June 3

🌺 Hawaii – Remote

🌺 Hawaii – Remote

💵 $210.3k - $235k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Rula

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

☁️ SaaS

👥 B2C

💰 Series C - Rula on 2024-07

Healthcare • SaaS • B2C

Rula is a mental health care platform that connects patients with licensed therapists and psychiatric providers across the United States, offering online and in-person therapy, psychiatry, and medication management. The platform works with over 120 insurance plans nationwide (including Medicare, Medicaid, and many major commercial carriers), verifies coverage, provides cost estimates, and offers in-network pricing (average $15 per session with insurance) and cash rates for self-pay. Rula supports 90+ conditions (anxiety, depression, PTSD, ADHD, OCD, bipolar disorder, etc. ), provides tools for scheduling and managing appointments, and offers resources like tests/quizzes and a provider directory spanning all 50 states. It serves patients directly and partners with employers, health plans, and health systems, and emphasizes clinical standards, provider reviews, and ongoing professional development.

📋 Description

• Lead the strategy, execution, and evolution of marketing analytics at Rula. • Partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data. • Define how we measure marketing performance, allocate spend, and unlock growth opportunities across paid and organic channels. • Draw from your vast analytics toolkit to translate broad questions into actionable research and discovery plans. • Perform proactive data exploration to identify critical insights, design and scale A/B testing frameworks to improve funnel performance and channel effectiveness. • Act as a thought partner to the Chief Marketing Officer and their teams to help make strategic and operational decisions.

🎯 Requirements

• 10+ years of related professional experience with 3+ years focused in marketing analytics • 3+ years of experience managing and developing high-performing teams • A Bachelor’s degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation • Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.) • Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.) • Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting • Experience setting up Multi-Touch Attribution solutions • Experience building processes around data standardization, goaling and reporting • A proven ability to connect analytics insights to business strategy, using effective communication to aid storytelling, influence executive-level stakeholders, and guide decisions that drive revenue and growth.

🏖️ Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Supporting your mental and physical health • Quarterly department stipend: Fun team-building activities or in-person gatherings • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend