VP of Marketing

🕒 May 26

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Sidecar Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

⚕️ Healthcare Insurance

Healthcare Insurance

Sidecar Health is a health insurance company that provides comprehensive major medical insurance with upfront pricing and no network restrictions or referral requirements. Their goal is to put employees in control of their healthcare by giving them a clear budget for care and allowing them to choose any doctor without surprise costs. They emphasize access to prescriptions without limitations and protection for unplanned care. Sidecar Health also offers transparent pricing and the option for members to save money if they find providers who charge less than their plan pays. Their offerings include individualized access plans and employer plans, ensuring members always have a choice of qualified doctors.

📋 Description

• Own end-to-end B2B demand generation strategy — from awareness through pipeline creation — across broker, consultant, and employer segments • Design and operate a content-driven ABM engine that targets high-value accounts with precision and scale • Build and manage a full ABM tech stack including intent data, account scoring, personalization, and orchestration tools • Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and revenue • Lead paid media strategy and execution across digital display, SEM, CTV, LinkedIn, and programmatic • Manage multimillion-dollar media budgets with a focus on measurable pipeline contribution and CAC efficiency • Continuously optimize channel mix and creative based on performance data • Develop a content strategy that supports every stage of the buyer journey — from first touch to close — with assets built for broker, Regional Sales Manager (RSM), and employer audiences • Build and own SDR sequences and marketing nurture programs that keep prospects engaged across long sales cycles • Own website strategy and optimization, including conversion rate improvement and intent-signal activation • Champion the use of modern AI tools across the function — from content production to campaign optimization to intent signal analysis • Maintain and evolve the marketing tech stack to ensure the team is operating with best-in-class tools and workflows • Lead and develop a high-performing marketing team that executes across channels with speed and accountability • Define team structure, role scope, and future hiring needs as the company scales • Report to the CMO; partner closely with Sales, Product, and Operations leadership.

🎯 Requirements

• 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role • Deep expertise in demand generation and ABM • Proven track record managing multimillion-dollar paid media budgets • Experience working alongside SDR/BDR teams • Fluency with modern AI tools and a clear point of view on how to apply them across a B2B marketing function • A builder's mentality — you thrive where infrastructure still needs to be created • Strong analytical skills and comfort using data to make decisions and report on performance • Executive presence — you can represent marketing credibly to C-level stakeholders and board audiences • Bachelor's degree required.

🏖️ Benefits

• Competitive salary, uncapped incentive bonus, and equity package • Comprehensive Medical, Dental, and Vision benefits • A 401k retirement plan • Paid vacation and company holidays • Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.