Director of Marketing

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🕒 May 27

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Ceresti Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

⚕️ Healthcare Insurance

🤝 B2B

🔥 Funding within the last year

💰 $11.7M Venture Round - Ceresti Health on 2025-08

Healthcare Insurance • B2B

Ceresti Health is a tech-enabled care company that partners with health plans and accountable care organizations (ACOs) to support family caregivers of people living with dementia. The company combines claims-data driven risk stratification, caregiver education, a tablet-based platform, and weekly personal care navigators to improve care plan adherence, close social determinants of health gaps, and proactively detect changes in patients' conditions. Ceresti’s caregiver-led program has independently validated results showing substantial reductions in avoidable hospitalizations and per-patient medical costs, and it offers no-risk, outcomes-based contracts for payers.

📋 Description

• Own and build Ceresti's marketing function as we move into our next phase of hypergrowth. • Champion Ceresti's brand voice, visual identity, and category-defining position as the evidence-based operating partner in dementia management. • Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers. • Augment the digital footprint, marketing automation, attribution, and analytics stack. • Drive the editorial calendar across LinkedIn and executive thought leadership. • Evolve the collateral, talk tracks, case studies, and competitive intelligence for sales teams. • Support the marketing strategy for our DTC digital marketing needs — caregiver acquisition and family-facing brand. • Own our presence at important conferences and lead co-marketing motions with strategic partners. • Hire, develop, and lead the marketing team as we scale.

🎯 Requirements

• 8+ years of marketing experience, with at least 3 years in a senior leadership or director-level role • Healthcare experience is required — ideally in Medicare, value-based care, payer-facing B2B, or digital health. • Demonstrated digital marketing fluency — marketing automation (HubSpot expertise non-negotiable), SEO/AEO, paid media, attribution, lifecycle marketing, web analytics. • A proven track record of generating measurable pipeline and revenue impact in a B2B environment, with bonus credit for B2B2C experience. • Startup operating instincts — you've worked in environments where the playbook was being written in real time. • Genuine creative range — you can write the headline, sketch the campaign concept, and direct a designer. • Strategic depth and tactical rigor — you can build the annual marketing plan and ship a webinar landing page in the same week. • Executive presence and clear, persuasive writing — you'll be in front of our board, our customers, and our partners.

🏖️ Benefits

• Competitive base salary and meaningful equity • Comprehensive health, dental, and vision benefits • PTO and a culture that respects it • The chance to build a category-defining marketing function for a mission that matters