Direct Mail Acquisition Marketing Director

🕒 June 2

🇺🇸 United States – Remote

💵 $150k - $266k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

Insurance

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Design and own the end-to-end direct mail acquisition strategy • Manage data append partnerships and partner with Data Science to develop propensity models • Own creative strategy including form factors, messaging, personalization • Manage print vendors, negotiating pricing to hit CPP targets • Define send volumes and cadence based on marginal profitability analysis • Drive executive communications by presenting program performance • Function as the expert in direct mail and stay current on industry trends

🎯 Requirements

• 7+ years of direct response marketing experience with 5+ years specifically in direct mail • Deep expertise leading in-house direct mail programs with sophisticated data strategy • Strong command of direct mail economics (e.g. CPP targets, print & postage cost structures) • Track record of owning creative strategy with rigorous testing & documented learning agendas • Proven ability to operate as a senior IC • Executive presence and communication skills to influence senior leaders • Fintech or Insurtech industry background strongly preferred • Advanced Excel and ability to work effectively with AI tools (Hex, Claude, Gemini) • Excited by the chance to build a program from scratch in a fast-paced startup environment

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities