Lead Copywriter

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🔥 4 hours ago

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Verndale

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.

📋 Description

• Lead the day-to-day operations of the copy team through coaching, accountability, and clear communication • Directly manage a team of 8-10 copywriters • Conduct regular 1:1s, provide feedback, and support professional growth • Hold writers accountable to quality standards, deadlines, communication expectations, and team processes • Address performance concerns and partner with the Creative Director on formal performance improvement plans • Support hiring, onboarding, and development of new copywriters • Build a culture of ownership, direct feedback, high standards, and continuous learning • Review copy deliverables to maintain consistency in messaging, brand voice, and strategic execution • Use client feedback and performance data to identify coaching opportunities and improve results • Manage workload balancing, team capacity, prioritization, and assignment planning • Partner with Strategists and Project Managers to keep projects on track • Identify risks, remove blockers, and solve immediate execution issues • Provide occasional copywriting coverage during PTO, absences, or high workload periods • Coach writers on AI workflows, efficiency, quality, and creative thinking • Identify opportunities to improve team performance through AI and automation • Reinforce workflows and help establish stronger departmental standards

🎯 Requirements

• 4+ years of copywriting experience within eCommerce or DTC marketing, including meaningful agency experience • 2+ years of experience leading or managing copywriters or creative professionals • Experience managing workload balancing, capacity planning, prioritization, and resource allocation • Experience conducting 1:1s, coaching team members, providing performance feedback, and holding people accountable • Comfortable having direct, constructive conversations about performance and expectations • Strong portfolio across email, SMS, landing pages, and performance marketing • Ability to elevate team work quality through coaching and feedback • Strong understanding of performance marketing, testing methodologies, and conversion-focused copywriting • Experience using AI to improve creative workflows, team efficiency, and copy quality • Excellent communication, organizational, and leadership skills • Ability to collaborate cross-functionally with multiple teams and stakeholders • Bachelor's degree or equivalent practical experience preferred

🏖️ Benefits

• Fully remote role • Standard business hours flexibility across ET, CT, MT, or PT time zones • Professional growth and coaching opportunities • Reasonable accommodation for individuals with disabilities