Senior Manager, Web Optimization, Search Strategy

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $115.5k - $214.5k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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VIAVI Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1923

🚘 Automotive

💼 Consulting

🎖️ Defense

💰 $21.7M Grant on 2024-01

Automotive • Consulting • Defense

VIAVI Solutions is a company that delivers testing, monitoring, and assurance solutions for advanced networks, including 5G and 6G. They provide a wide range of products and services including wireless application emulation, network deployment and maintenance, and fiber optical solutions. VIAVI also supports secure communications and operations for diverse sectors such as telecommunications, government, aerospace, and defense. In addition to its optical technologies for 3D sensing in consumer electronics and automotive, the company empowers its clients with data management and real-time network intelligence.

📋 Description

• Serve as the marketing lead for website optimization, search visibility, and content discoverability. • Partner with the Web Team on new pages, product launches, acquisitions, content migrations, and ongoing updates. • Work with Product Marketing, regional marketing, business units, IT, and content owners to keep website content accurate, current, and optimized. • Translate business needs into recommendations for web content, search performance, structured data, and website engagement. • Ensure major website changes are reflected in SEO, GEO, schema, analytics, and website chat content. • Identify and prioritize opportunities to improve website engagement, search visibility, and conversion. • Own and execute enterprise SEO strategy across global web properties. • Conduct keyword research, search-intent analysis, competitive review, and content gap analysis. • Write, edit, and optimize copy for product, solution, landing, campaign, FAQ, metadata, title, and description pages. • Develop content briefs, keyword guidance, and on-page optimization recommendations. • Monitor organic search performance and recommend improvements to rankings, click-through rates, relevance, and qualified traffic. • Provide SEO guidance and training to content owners and marketing stakeholders. • Own the GEO strategy and roadmap and improve VIAVI visibility across AI search and answer experiences. • Develop content and structured-data approaches supporting AI discoverability and accurate representation of VIAVI offerings. • Monitor AI referral traffic, search visibility, share of voice, and related performance indicators. • Track AI search behavior changes and translate them into recommendations for content and web teams. • Educate stakeholders on GEO principles and optimization opportunities. • Lead technical SEO and structured data strategy across VIAVI web properties. • Identify, prioritize, and implement schema opportunities with the Web Team and content owners. • Develop and maintain standards for FAQs, metadata, structured content, and schema. • Review crawlability, indexation, page structure, internal linking, metadata, structured data, and content quality. • Recommend corrective actions and confirm approved changes are implemented correctly. • Own content, testing, and ongoing optimization of website chat and conversational search experiences. • Manage topics, facts, response libraries, URLs, FAQs, and supporting website content. • Write, test, validate, and refine conversational responses. • Coordinate implementation, releases, troubleshooting, and website changes with the Web Team. • Review usage and performance information to identify common questions, content gaps, and improvement opportunities. • Maintain lead-capture experiences within the website chat platform. • Monitor website, SEO, and GEO performance to identify trends and optimization opportunities. • Analyze website engagement, organic search visibility, content performance, downloads, referral sources, and user behavior. • Conduct focused user-journey and pre-funnel analysis when needed. • Provide stakeholders with findings and recommendations related to pages, products, and audiences. • Support leadership and quarterly business reviews with website, SEO, and GEO performance insights. • Explain measurement limitations caused by consent, privacy, tracking, or platform changes.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline. • 8+ years of experience in SEO, GEO, website optimization, web strategy, digital marketing, or a related field. • Demonstrated expertise in Generative Engine Optimization, including AI search visibility, content optimization, and measurement approaches. • Extensive experience developing and executing enterprise SEO strategies. • Proven experience writing and optimizing website copy for technical products, solutions, or B2B audiences. • Strong knowledge of technical SEO, structured data, schema markup, keyword research, content strategy, and website architecture. • Experience working closely with web development teams, product marketers, technical subject matter experts, and content owners. • Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, or comparable platforms. • Experience managing or optimizing website chat or conversational search content. • Strong writing, analytical, project management, and stakeholder communication skills. • Ability to work effectively across global marketing, web, technical, and business teams. • Preferred: Experience in a global B2B technology or similarly complex technical environment. • Preferred: Experience optimizing technical product and solution content for specialized audiences. • Preferred: Experience implementing structured content, FAQ, and schema programs at scale. • Preferred: Familiarity with privacy, consent, and digital measurement considerations for global websites. • Equal opportunity and affirmative action employer; minorities, females, veterans, and persons with disabilities are welcomed.

🏖️ Benefits

• paid time off • health insurance • life insurance • disability insurance • 401(k) • bonus program

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