Content Creator, Copywriter

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Virtue Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

⚕️ Healthcare Insurance

💳 Fintech

Healthcare Insurance • Insurance • Fintech

Virtue Health is a private group stop-loss purchasing consortium that helps small to midsize employers share risk, lower volatility, and improve benefits in their healthcare plans. By utilizing a pooled risk model, Virtue Health enables its members to spend on healthcare at 40% less than the national average, while providing predictable long-term risk financing strategies for stop-loss insurance. The consortium emphasizes a selective membership, ensuring all employers are focused on controlling costs and enhancing employee benefits.

📋 Description

• Create and publish original content across LinkedIn, Instagram, and any other channels we operate, maintaining a consistent cadence and a visual and copy identity that is unmistakably Virtue Health • Write copy for email marketing campaigns from subject lines to full sequences, including nurture emails, adviser-facing communications, campaign launches, and re-engagement flows • Produce campaign copy and creative assets for broader marketing initiatives: landing pages, promotional announcements, event materials, sales enablement content, and anything else the business needs • Work independently to develop content ideas and angles from raw information: we will point you at a topic, a product update, or an industry trend, and you will figure out how to make it compelling and relevant to our audience without needing us to pre-chew it for you • Design or direct the visual assets that accompany your content, including graphics, carousels, cover images, and short-form video edits, using tools like Canva, Adobe Express, or equivalent • Develop and maintain Virtue Health’s content identity across formats: copy tone, visual language, and platform-specific style so every piece we publish feels intentional and consistent • Repurpose content intelligently across formats: a podcast takeaway becomes a LinkedIn carousel, a campaign becomes a newsletter, a client result becomes a story worth telling • Track performance across channels and campaigns and use real data to decide what to keep, cut, and test next

🎯 Requirements

• 3+ years of hands-on content creation and copywriting experience, with a portfolio that shows both strong writing and real aesthetic sensibility across social and email formats. • Proven copywriting chops across multiple formats: social posts, email subject lines and body copy, campaign copy, and short-form marketing content. Your writing is clear, punchy, and built for the platform it lives on • The ability to take a topic or a set of information and produce strong content independently without needing a fully formed brief. You are a self-starter who figures things out, not someone who waits to be told exactly what to write • Strong visual instincts and proficiency with design tools such as Canva, Adobe Creative Suite, or equivalent: things you make look polished and deliberate • Experience writing for a B2B audience: you understand that tone, depth, and format look very different when you are talking to a benefits broker versus a consumer • Comfortable with basic video editing for short-form content: reels, clips, talking-head cuts, on-screen captions • Highly self-managed with strong ownership of deadlines: you run your own publishing calendar and you do not need to be chased

🏖️ Benefits

• Performance bonus: up to 10% of base tied to channel growth, email performance, and campaign contribution (MBO)