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Director of Non-Commercial National Accounts

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Logo of Vita Coco

Vita Coco

201 - 500 employees

Founded 2004

🍽️ Food & Beverage

πŸ‘₯ B2C

🧘 Wellness

πŸ’° $115M Post-IPO Secondary - Vita Coco on 2023-05

Food & Beverage β€’ B2C β€’ Wellness

Vita Coco is a publicly traded consumer beverage company that pioneered coconut water in the U. S. The Vita Coco Company operates a portfolio of better-for-you beverage brands, including Vita Coco (coconut water), Ever & Ever (sustainable enhanced water), and PWR LIFT (protein-infused water). The company emphasizes health and wellness, sustainability, and expanding its beverage platform through organic growth and strategic acquisitions (e. g. , Copra).

πŸ“‹ Description

β€’ Own and execute national account strategies across non-commercial segments, customers & affiliate GPOs. β€’ Develop and expand target account distribution by segment to sharpen focus, drive new business, and grow existing sales. β€’ Identify whitespace opportunities and build tailored selling strategies to win and scale accounts. β€’ Build and manage senior-level relationships with key national accounts. β€’ Lead contract negotiations, including pricing, terms, and promotional programming. β€’ Drive account performance through thoughtful business planning, forecasting, and execution. β€’ Partner closely with distribution teams to support customer-specific go-to-market needs and ensure best-in-class execution. β€’ Collaborate with Marketing to develop customer-facing programs, promotions, and product innovations that unlock growth. β€’ Align internally with finance, operations, and supply chain to ensure seamless delivery and service excellence. β€’ Translate strategy into action by ensuring strong in-market execution across accounts. β€’ Lead senior level relationships with both DSD and broadline distribution partners to maximize growth opportunity and optimize best route to market for customers. β€’ Monitor performance and adjust plans based on data, insights, and customer feedback. β€’ Lead future team of National Account Managers to grow new and existing non-commercial account management. β€’ Recruit, retain, coach, and develop talent. β€’ Set team goals and strategic account priorities.

🎯 Requirements

β€’ 10-15+ years of experience in CPG sales, Foodservice national non-commercial accounts, specific experience leading large contract managed accounts such as Compass, Aramark, Sodexo, and their GPO affiliates β€’ Proven success managing and growing large complex national or strategic accounts. β€’ Multiple years’ experience in beverage business preferred. β€’ Strong negotiation skills with experience in contracts, pricing strategy, and promotional planning β€’ Deep understanding of multiple distribution networks and go-to-market strategies to include DSD, broadline, specialty and chilled. β€’ Ability to influence internal and external cross-functional stakeholders to drive alignment. β€’ Entrepreneurial mindset with a bias for action and ownership β€’ 5+ years leading people calling on large national accounts.

πŸ–οΈ Benefits

β€’ A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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