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Demand Generation Manager

Job not on LinkedIn

đŸ”„ 0 minutes ago

đŸ‡ș🇾 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on Wallarm. API & App Security Integrated's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Wallarm. API & App Security Integrated

Wallarm. API & App Security Integrated

51 - 200 employees

Founded 2014

đŸ’Œ Consulting

đŸ„ Healthcare

🏭 Manufacturing

💰 $8M Series A on 2018-10

Consulting ‱ Healthcare ‱ Manufacturing

Wallarm is a comprehensive security platform focused on providing advanced API and application security. It offers a range of products designed to protect APIs from abuse, manage API attack surfaces, and prevent credential stuffing. The platform supports cloud-native environments and integrates seamlessly with cloud platforms such as AWS, GCP, and Azure. Wallarm's solutions cater to various industries, including healthcare, fintech, retail, and technology, and include features like API discovery, security testing, and Web Application and API Protection (WAAP). It is a central hub for organizations seeking to secure their APIs and applications efficiently.

📋 Description

‱ Lead the webinar program, including promotion, registration, production, on-demand distribution and follow-up ‱ Turn events into pipeline by partnering with account executives to set meetings before events and provide tailored follow-up afterward ‱ Refine lead scoring and routing and establish shared sales lead handoff and follow-up processes ‱ Create and test email nurture journeys for contacts not yet ready to engage with sales ‱ Grow owned channels, including email, landing pages, website conversion paths, organic social and search fundamentals ‱ Manage the marketing automation platform, CRM connection, campaign tracking and data quality ‱ Report on pipeline by source and program with monthly updates for marketing and sales leadership

🎯 Requirements

‱ Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools ‱ Hands-on experience using AI tools in day-to-day work ‱ Track record of running recurring webinars or events and connecting them to pipeline ‱ Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking ‱ Experience working toward pipeline or opportunity goals ‱ Collaborative approach to working with sales and building shared processes across teams ‱ Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks ‱ Clear, engaging writing for email and landing pages ‱ Ability to travel to conferences and events as needed ‱ Bonus: Security or infrastructure industry experience ‱ Bonus: Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars ‱ Bonus: Experience planning events ‱ Bonus: Co-marketing with cloud providers or channel partners

đŸ–ïž Benefits

‱ Remote work anywhere in the US ‱ Paid time off ‱ Health insurance ‱ Work equipment provided ‱ Opportunity to shape a growing marketing function and see the direct impact of your work

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