Creative Strategist, Paid Media

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🦌 Connecticut, Florida, +12 more states – Remote

🦌 Connecticut – Remote 🐊 Florida – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Wand

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤖 Artificial Intelligence

👥 B2C

☁️ SaaS

Artificial Intelligence • B2C • SaaS

Wand is a mobile-first AI-powered drawing and illustration app designed for iPhone and iPad that lets artists sketch, render, edit, recolor, and apply styles in seconds using on-device and private models. Built by artists for artists, Wand offers multi-layer support, a custom brush engine, preloaded style libraries, dataset storage, and features like regional iterative editing, transparent PNG export, and Apple Pencil optimization to streamline creative workflows. It emphasizes privacy for custom models, collaboration and learning tools for students and professionals, and desktop browser support for color editing.

📋 Description

• Build Wand's Creative Engine • Own the ideas that shape how millions of players discover and experience Wand. • Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms. • Define the stories we tell, the emotions we tap into, and the angles we test. • Build and evolve the creative systems that help us consistently produce winning ads. • Turn creative production into a repeatable growth engine rather than a series of one-off campaigns. • Shape How Gamers See Wand • Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to. • Find the moments, frustrations, goals, and inside jokes that resonate with real gamers. • Translate gameplay experiences into concepts that stop thumbs and drive action. • Help define Wand's voice as we continue scaling globally. • Build a Culture of Experimentation • Champion bold ideas and test them quickly. • Create frameworks for turning creative learnings into future wins. • Continuously uncover new opportunities, patterns, and insights from performance data. • Push beyond templates and recycled formats to create original work that feels native to gaming culture. • Lead Creative Production • Direct freelancers, editors, designers, creators, and agency partners. • Build sharp briefs that inspire great work. • Give clear, actionable feedback that improves output without slowing teams down. • Ensure every creative shipped reflects both player understanding and performance intent.

🎯 Requirements

• 4–6 years in creative strategy, performance marketing, copywriting, creative direction, or a related role. • Experience creating performance-focused paid social creative. • Strong understanding of Meta, Google, YouTube, TikTok, and platform-native creative formats. • Experience turning insights and data into creative decisions. • Experience managing freelancers, agencies, or creative partners. • A portfolio demonstrating concept development, messaging, and creative thinking—not just execution. • Ability to explain both the idea behind a creative and the outcome it drove.

🏖️ Benefits

• Competitive compensation • Fully remote work