Senior Advertising Executive

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🏄 California, District of Columbia, +11 more states – Remote

🏄 California – Remote 🏛️ District of Columbia – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $85k - $94k / year

⏰ Full Time

🟠 Senior

👔 Executive

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WD & Associates, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

💸 Finance

⚕️ Healthcare Insurance

👥 HR Tech

Finance • Healthcare Insurance • HR Tech

WD & Associates, Inc. is a comprehensive insurance agency established in 1992 by William Delmage with headquarters in East Providence, Rhode Island. The company offers a broad range of services including employee benefits, property and casualty insurance, individual life and disability insurance, retirement planning services, and HR assistance. They specialize in providing real insurance solutions tailored to the needs and budgets of both businesses and individuals. The firm is noted for its personalized concierge services and strategic alignment to help employers become an employer of choice while maintaining compliance with federal and state guidelines. With a strong presence in Rhode Island and New Jersey, it is one of New England's premier health care consulting firms.

📋 Description

• Lead day-to-day management and implementation of advertising strategies within client digital direct marketing fundraising programs, including search engine marketing, display ads, social media advertising, and retargeting • Develop paid advertising campaigns that align with clients’ goals, monitoring campaign performance to ensure optimization and top performance results • Develop and nurture relationships with clients, including regular communication of via email, meetings, presentations, and written reports • Coordinate creative services including writing/editing effective copy, providing guidance to graphic designers, and supervising production of advertising creative, and other creative associated with an advertising campaign • Create and review client budgets and reconcile with Accounting team • Evaluate digital advertising performance—reviewing reports and producing analysis that translates metrics into clear client-facing recommendations • Develop up-sell/cross-sell strategies • Demonstrate working knowledge of each area of agency’s resources • Develop agency’s public presence by attending events, publishing white papers, speaking at workshops, and getting to know leadership at major agencies and organizations • Research new advertising venues, staying attuned to online advertising technology, trends, and techniques that can be applied to nonprofit development • Participate in new business proposals and presentations

🎯 Requirements

• Minimum years of experience required: 7 • In the following areas: Dedicated digital paid advertising role and/or media planning within the field of advocacy, fundraising, online marketing, direct response • Required experience & knowledge: Demonstrated experiencing managing the full scope of digital paid advertising • Technology-oriented, with ongoing understanding of how online fundraising, marketing, and advocacy technology works • Experience making data-driven decisions using advertising KPIs from analytics, A/B testing and dashboards to implement recommendations to ensure ongoing optimization • Understanding of advertising platforms including Facebook Business Manager, Google Analytics, and Google Ads • Strong understanding of Google Grant management and best practices • Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook) • Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool) • Additional desired experience & knowledge but not required: Knowledge and understanding of Microsoft Ad for Social Impact Grant and LinkedIn ad grant management and best practices • Some experience with Luminate, Salsa, EveryAction, Engaging Networks, Salesforce Marketing Cloud, or similar eCRM platforms • Experience with Project Management or Workflow tool such as ClickUp

🏖️ Benefits

• Employer-sponsored and paid core benefits: Health (multiple carrier options), Dental, Life Insurance, Short and Long-Term Disability, Employee Assistance Program (EAP), employer-matching FSA dollars • 35% employer share of cost for dependent health insurance • Additional optional benefits with employee share of cost: Vision, Medical & Dependent Care FSA, Commuter benefits, Pet Care Plan • 401(k) with automatic employer-sponsored contributions equal to 3% • Equalized profit sharing • Paid Time Off, including: 13 company holidays, Early release every Friday and on days preceding company holidays, Vacation time – starting at 15 days per year (increases over tenure), Sick Leave – 1 day per month, Personal time – 3 days per year, Paid Parental Leave – 8 weeks, Volunteer Leave – 3 days per year • Philanthropic Fund with corporate match for employee charitable contributions, and other opportunities for staff-directed corporate donations • Access to industry conferences & professional development opportunities • A remote-first work environment with access to offices for local staff (Berkeley | DC)