Marketing Expert

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Develop precise, task-specific grading criteria for real-world marketing deliverables, including creative briefs, campaign concepts and presentations, brand positioning and messaging frameworks, advertising copy and scripts, integrated marketing campaign plans, and client-ready presentations. • Evaluate AI-generated and human-produced marketing work against defined criteria and provide detailed written justifications for each assessment. • Assess whether creative and strategic work addresses the original brief, target audience, brand objectives, and business goals. • Apply consistent, evidence-based judgment to ensure evaluation results are reproducible and defensible. • Identify strengths, weaknesses, inconsistencies, and gaps in marketing strategies and creative outputs. • Incorporate structured feedback from senior reviewers and continuously refine evaluation frameworks. • Translate practical marketing judgment into clear, structured criteria applicable across different projects and deliverables. • Complete a brief marketing assessment or provide additional information about professional experience if requested.

🎯 Requirements

• 5+ years of professional experience in marketing, advertising, brand strategy, or a closely related field. • Experience as a Creative Director, Account Lead, Brand Strategist, Marketing Leader, or similar professional. • Background at leading global creative agencies or in senior brand/marketing roles at established consumer-facing companies. • Strong understanding of developing and evaluating creative briefs. • Experience with campaign strategy and development across multiple channels. • Knowledge of brand positioning and messaging strategy. • Ability to evaluate creative concepts and connect creative work to business objectives. • Ability to critically evaluate marketing work against a brief, target audience, brand strategy, and measurable business objective. • Exceptional written communication skills and ability to explain why deliverables meet or fall short of professional standards. • Detail-oriented, consistent, and comfortable having professional judgment reviewed and calibrated against experienced peers. • Prior experience with AI training, model evaluation, human-data projects, or AI-assisted workflows is a strong plus. • Specialized experience in media planning, media buying, or marketing measurement is not required. • Must be able to work as an independent contractor. • H-1B and STEM OPT candidates are not currently supported.

🏖️ Benefits

• Flexible scheduling • Weekly payments based on services rendered through available payment platforms