Marketing Specialist

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Weekday (YC W21)

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Partner with research and engineering teams to improve AI capabilities in brand strategy, growth marketing, customer acquisition, and campaign planning. • Design realistic, domain-specific marketing tasks that reflect real-world business challenges and develop well-reasoned reference solutions. • Evaluate AI-generated responses using structured scoring rubrics, providing clear, objective feedback on accuracy, reasoning, and practical applicability. • Develop, refine, and maintain evaluation guidelines and quality standards for marketing-related tasks. • Collaborate with fellow subject matter experts to ensure consistency, fairness, and accuracy across AI training datasets.

🎯 Requirements

• 8+ years of professional experience in marketing, including areas such as brand strategy, growth marketing, digital marketing, performance marketing, product marketing, or integrated marketing communications. • Experience working at a leading consumer brand, marketing agency, or high-growth organization is strongly preferred. • Prior hands-on experience evaluating AI or Large Language Model (LLM) outputs using structured rubrics or scoring frameworks is required. Candidates should be able to describe this experience during the application process. • Demonstrated career progression, such as Marketing Manager → Senior Marketing Manager → Director or Vice President of Marketing. • Ability to commit reliably to at least 35 hours per week during standard weekdays. • Excellent verbal and written communication skills, strong analytical thinking, and the ability to provide thoughtful, evidence-based evaluations. • Strong collaboration, problem-solving, and stakeholder management skills.