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Senior Project Marketing Manager, Social Media Head

🕒 September 24

🌐 United States, South Africa, +5 more countries – Remote

infoinfo

🎸 Tennessee – Remote

infoinfo

⏰ Full Time

🟠 Senior

💕 Social Media Manager

Where this job comes from

Posted on Weekday (YC W21)'s careers page, not through a job board

First seen by Remote Rocketship September 24

Still open on Weekday (YC W21)'s site. Checked 2 days ago.

Logo of Weekday (YC W21)

Weekday (YC W21)

11 - 50 employees

Founded 2021

💼 Consulting

👥 HR Tech

☁️ SaaS

Consulting • HR Tech • SaaS

Weekday is a modern recruitment platform that combines AI technologies with a vast database of potential candidates, aiming to streamline the hiring process for companies in India. They offer various services, including a proactive outreach approach that helps employers connect with top talent, as well as tools for candidates to easily apply for jobs. Weekday's emphasis on candidate engagement through multiple channels, including email, WhatsApp, and phone calls, sets it apart in the competitive landscape of recruitment agencies.

📋 Description

• Develop and execute multi-channel marketing strategies to drive high-quality lead growth • Optimize and scale landing pages to maximize lead conversion • Identify high-performing marketing campaigns and channels and scale them effectively • Oversee paid media channels, including Google Ads, Bing Ads, and influencer partnerships • Leverage satisfied customers to drive referral-based growth • Improve search rankings through link building and content marketing • Oversee structured snippets implementation • Lead and manage an international marketing team • Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities • Provide mentorship, training, and coaching • Collaborate with tech and product teams to optimize user experience and tracking • Track and analyze key marketing metrics to optimize ROI • Conduct funnel analysis to identify improvement areas • Coordinate with CRO to develop tests for offers, pricing, and promotions

🎯 Requirements

• Minimum 7+ years of experience • Performance Marketing • Social Media Marketing • Digital Marketing • Expertise in Google Ads, including value-based bidding • Experience overseeing Google Ads, Bing Ads, and influencer partnerships • Experience with lead generation, conversion optimization, landing pages, SEO/link building, content, and structured snippets • Experience leading and managing an international marketing team • Ability to conduct performance reviews, one-on-one meetings, mentoring, training, and coaching • Ability to collaborate with tech, product, and CRO teams • Experience tracking marketing metrics, analyzing funnels, and optimizing ROI • Ability to delegate, mentor, hold people accountable, and remain deeply involved in team execution

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