Manager, Local Studio Marketing – Paid Media

🕒 May 7

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

WellBiz Brands, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1983

💄 Beauty

🧘 Wellness

Beauty • Wellness • Franchising

WellBiz Brands, Inc. is a category leader in experience-based businesses that aim to change lives. Through five separate franchise brands, including Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™, the company operates over 750 locations. WellBiz focuses on franchising growth-oriented consumer brands that offer exceptional service-based experiences, reflecting its core values of fun, ownership, respect, passion, and integrity. The company is dedicated to serving the needs of health and beauty-conscious consumers by providing quality services that enhance their lifestyle and well-being.

📋 Description

• Increase franchisee local media participation and spend through account support, education, and media optimization with agency partners • Drive lower cost per booking for local media programming • Manage day-to-day relationships with agency partners • Review campaign performance regularly, identifying issues and opportunities before they're brought to you • Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch • Oversee the handoff process between creative and media agencies — flagging delays early enough to course-correct • Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives • Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms — campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility • Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market • Support franchisees on Google Business Profile optimization and marketing activity beyond digital

🎯 Requirements

• 4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team • Comfortable reading performance data, forming a point of view, and communicating it clearly • Able to manage multiple workstreams, deadlines, and stakeholders without things slipping • Takes initiative — spots what needs attention and addresses it without being prompted • Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds • Exposure to franchise, multi-location, or co-op marketing (preferred) • Familiarity with local store marketing (LSM) programs or field marketing (preferred) • Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio (preferred)

🏖️ Benefits

• Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spend at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan