Growth Marketing Manager

Job not on LinkedIn

🕒 May 5

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Whisker

WebsiteLinkedInAll Job Openings

501 - 1000 employees

👥 B2C

🛍️ eCommerce

🧘 Wellness

💰 $31M Private Equity Round on 2019-12

B2C • eCommerce • Wellness

Whisker is a company that revolutionizes pet care with its innovative products, primarily focused on making life easier for cat parents. Founded by Brad Baxter, Whisker offers products like the Litter-Robot, a self-cleaning litter box, and the Feeder-Robot, all aimed at reducing daily pet care chores. With over 20 years of experience and a team of over 500 employees, Whisker continues to lead in the realm of connected pet care, bringing advanced pet care solutions to over a million customers worldwide. The company leverages technology to create products that enhance the well-being of both pets and their owners, supported by a mobile app providing helpful insights. Whisker's dedication to innovation is evidenced by their 65+ global patents, all while maintaining American design, assembly, and service for quality assurance.

📋 Description

• Own end-to-end execution and optimization across paid channels including Meta, Google, Apple, Amazon, and emerging platforms • Manage paid search, paid social, display, marketplace advertising, and retargeting programs • Drive channel diversification while maintaining disciplined CAC and ROAS targets • Continuously test new audiences, creatives, bidding strategies, and placements • Build and execute full-funnel campaigns aligned to acquisition, activation, and revenue goals • Manage budgets across channels and adjust allocations based on performance signals • Ensure accurate campaign tracking, including proper UTM structure and governance • Manage reporting frameworks to measure CAC, ROAS, LTV, and incremental lift

🎯 Requirements

• 5+ years of experience in growth marketing or performance marketing roles • Proven ownership of paid media budgets across Meta, Google, Apple Search Ads, Amazon, and related platforms • Strong proficiency in Word, Excel (forecasting, modeling, pivot tables), and PowerPoint for executive reporting • Experience with Rockerbox, Measured, Improvado, AppsFlyer, Looker, GA4, Tableau, or similar BI and Martech tools • Deep understanding of UTM parameters, tracking architecture, attribution models, and performance metrics • Experience with ecommerce platforms such as Shopify and Amazon • Strong analytical mindset with the ability to translate data into action • Direct response copy and creative management experience.

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Professional development opportunities