Marketing Manager

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $69.7k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Wiley

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🔬 Science

Education • Science

Wiley is a global publishing and information services company that connects researchers, educators, students, and professionals through scholarly journals, books, digital content, and learning platforms. It operates Wiley Online Library with thousands of journals, reference works, and books, provides textbooks and courseware (including rental and digital access), and offers publishing, research support, and AI-enabled tools and services for academic institutions, R&D teams, societies, and corporations. Wiley advances research discovery and professional learning by combining trusted content with technology platforms, licensing, and development services.

📋 Description

• Create and manage strategies and implement tactics that showcase the value of Wiley’s courseware products for the higher education chemistry and business markets • Develop and execute annual marketing plans with measurable goals and objectives • Track the effectiveness of tactics and strategies by regularly analyzing results and taking action to improve performance • Create go-to-market strategies, sales tool kits, messaging templates, and other collateral and sales enablement pieces • Work with Sales and Customer Success to effectively engage with chemistry and business instructors • Create account-based strategies and track top target lists for new products and features • Interact with chemistry and business instructors through conferences, conversations, and social media • Partner with Research colleagues to conduct surveys with instructors and students • Test and validate value propositions in the field with individual interviews and live focus groups • Develop and implement market development strategies to create awareness, engagement, and leads for new products • Build and maintain competitive landscapes • Create differentiated value propositions and positioning for products • Demonstrate the use of tools through customer calls and presentations • Develop relationships with authors and advocates while identifying new advocates, thought leaders, partners, and influencers • Manage webinars, trade shows, and other events for the chemistry and business markets.

🎯 Requirements

• BA or BS degree, preferably in business or marketing • 3 + years of successful experience in marketing or selling technology products • Experience with higher education technology products is a plus • Analytical skills that lead to effective product management • Strong writing, communication, and technology presentation skills • Strong experience with CRM, preferably Salesforce • Experience with digital marketing tools for marketing automation, website management, and events is a plus • Excellent analytical skills and judgment to identify and prioritize opportunities • Highly motivated, achievement-oriented, and capable of juggling multiple priorities • Strong leadership skills to effectively manage campaigns and sales enablement activities • Ability to influence people in other functional areas • Must be willing to travel to several conferences a year.

🏖️ Benefits

• meeting-free Friday afternoons • professional development opportunities • comprehensive benefits package