Head of Growth

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $160k - $200k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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WorkHero

WebsiteLinkedInAll Job Openings

2 - 10 employees

🤝 B2B

🏗️ Construction

💼 Consulting

B2B • Construction • Consulting

WorkHero is a managed back-office service that runs end-to-end administrative operations for small HVAC contractors. The company takes ownership of paperwork, billing and collections, pricebook management, maintenance plans, permits, rebates, equipment registrations, payroll and vendor/payments reconciliation, and sets up and optimizes field-service and accounting software such as Housecall Pro, ServiceTitan, and QuickBooks. Work is executed by dedicated HVAC office managers supported by AI-assisted automation to speed repetitive work while preserving human quality control; the offering is month-to-month and focused on removing admin bottlenecks so owners can scale without hiring or training in-house staff.

📋 Description

• Own WorkHero's growth marketing strategy, budget, acquisition channels, conversion, and measurement • Build a repeatable engine for acquiring well-fit HVAC contractors at sustainable acquisition costs • Own qualified pipeline generation and partner with founding AEs on conversion • Use customer outcomes to improve targeting and messaging • Strengthen the existing acquisition funnel, improve conversion and nurture, and establish reliable measurement • Lead freelance specialists across paid media, content, and creative • Determine which growth capabilities to build in-house and hire the future team • Turn customer conversations and sales-call patterns into positioning, messaging, and campaigns • Manage paid performance, budget pacing, creative testing, conversion tracking, and HubSpot attribution • Improve website and landing-page conversion, lead nurture, and re-engagement • Build a lifecycle marketing engine from content • Maintain funnel reporting, attribution, growth forecasting, and leadership/board updates • Build and maintain automations for lead enrichment, qualification, routing, follow-up, and reporting using scripts, integrations, or agents • Identify and validate acquisition channels including outbound, search, and industry partnerships • Report directly to the co-founder and CEO and set growth priorities within the agreed budget

🎯 Requirements

• Demonstrated experience building or scaling a repeatable acquisition motion with a small team • Experience owning multiple growth channels and budgets • Ability to connect channel results to qualified pipeline, acquisition cost, and customer quality • Ability to independently build or troubleshoot marketing workflows and integrations • Fluency in using AI to create leverage and automate meaningful work • Experience with tools such as Claude Code, Codex, or comparable platforms • Ability to determine when to build, buy, simplify, or replace processes • Demonstrated ownership of conversion improvements, content-driven pipeline, and data quality • Ability to write initial content versions independently • Experience marketing to operators, small business owners, contractors, or field-service teams is beneficial but not required • Must address United States work authorization sponsorship requirements

🏖️ Benefits

• Equity • Base salary of $160K–$200K