Director of Brand Strategy

Job not on LinkedIn

🔥 27 minutes ago

🇺🇸 United States – Remote

💵 $154k - $250k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Define and evolve Workiva’s brand positioning and corporate narrative, including category framing, platform story, and differentiation • Translate company strategy into clear market positioning • Build strategy to grow Workiva’s category awareness and share of voice • Define brand architecture and naming strategy • Partner with Product Marketing on product and experience naming and nomenclature • Provide executive oversight and strategic direction for brand campaigns • Establish vision, priorities, and operational standards for integrated marketing initiatives • Build and own brand measurement architecture, including brand health tracking, campaign effectiveness measurement, and the internal Brand Index • Connect brand metrics to awareness, perception, pipeline, and retention outcomes • Turn market data and research into actionable insights and executive-ready reporting • Own brand standards, guidelines, and governance • Drive consistent brand expression across marketing, product, people and culture, and sales • Build scalable brand tools and enablement programs for global, multilingual teams • Leverage AI tools to develop brand strategies and scalable frameworks • Lead and develop a team of brand and marketing professionals • Set direction, build capability, and create a high-performance culture

🎯 Requirements

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at an agency • Bachelor's degree in Marketing, Communications, Business, or a related field • Demonstrated experience leading and developing teams • Proven experience in B2B SaaS or platform companies at enterprise scale • Track record defining brand narratives, positioning, and messaging systems • Experience owning brand measurement frameworks and connecting brand metrics to business outcomes • Strong ability to influence senior stakeholders across multiple functions • Experience building or evolving a category-defining brand platform • Experience managing agency relationships across creative, research, and media • Ability to analyze market data and research and translate insights into compelling narratives • Experience governing naming and brand architecture across a growing product portfolio • Familiarity with global brand governance across multiple languages and regions • Curiosity about or hands-on experience with AI in modern brand and marketing systems • Must maintain reliable internet access when working outside a Workiva office

🏖️ Benefits

• Discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Flexible/remote work from any location within the country of employment • Up to 25% travel for team, partner, and stakeholder collaboration