Marketing Operations and Analytics Manager

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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WorkSpan

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

SaaS • B2B • Artificial Intelligence

WorkSpan is a SaaS company that provides a partner ecosystem and co-sell automation platform to help enterprises scale partner-led revenue. Its platform connects sellers, ISVs, GSIs, and hyperscalers to manage partner programs, cloud marketplace listings, referral and co-sell motions, incentives, and partner revenue flows, using AI-powered matching, automation, and analytics to streamline opportunity sharing, listings, private offers, and consumption acceleration. WorkSpan is focused on B2B customers and enterprise sales teams aiming to grow revenue through partnerships and cloud marketplaces.

📋 Description

• Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing. • Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics. • Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel. • Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context. • Build dashboards and reports that measure marketing performance, attribution, and ROI. • Explore and implement AI tools to accelerate campaign creation, personalization, and data management. • Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.

🎯 Requirements

• 4+ years in marketing operations, growth marketing, or demand generation roles. • Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent). • Experience integrating with CRM systems (Salesforce preferred). • Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations. • Familiarity with UTM tracking, attribution, and funnel reporting. • Working knowledge of HTML/CSS and basic API/webhook logic. • Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.). • Excellent communication and collaboration skills—especially across technical and creative functions.

🏖️ Benefits

• Own your results and make a tangible impact on the business • Work with driven, passionate people every day.