Director, Integrated Marketing

🔥 14 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $144.5k - $287.5k / year

⏱ Part Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Worldwide Clinical Trials

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Worldwide Clinical Trials is a global contract research organization (CRO) that provides comprehensive clinical trial services. They specialize in supporting studies across diverse therapeutic areas such as oncology, cardiology, and rare diseases. With over 30 years of experience, Worldwide Clinical Trials emphasizes personalized support and customized solutions throughout the entire lifecycle of drug development. Their services include clinical monitoring, data management, patient recruitment, and regulatory consulting, ensuring precision and tailored attention for each clinical trial.

📋 Description

• Oversee the planning, development, and orchestration of global multi-channel marketing tactics and campaigns • Develop and execute integrated marketing strategies and tactical plans aligned with company business objectives • Collaborate with cross-functional teams to ensure cohesive messaging, branding, and customer experiences • Partner with market research and market strategists to reach and engage target customers • Monitor market trends and competitive landscapes to refine strategies and identify growth opportunities • Directly manage and mentor creative, content, and events teams • Lead and mentor marketers while fostering innovation, collaboration, accountability, and agile responsiveness • Set team objectives and KPIs, provide feedback, and support professional development • Serve as a strategic advisor for campaign launches • Oversee planning, execution, and measurement of integrated marketing campaigns • Coordinate email, social media, content marketing, events, and paid advertising efforts • Use data-driven insights to optimize campaign performance and maximize ROI • Build and manage agile workflows, ensuring campaigns are delivered on time, within scope, and on budget • Establish campaign retrospectives and continuous learning processes • Lead development of content that engages target audiences and enhances brand awareness and loyalty • Ensure consistency in voice, tone, messaging, and brand guidelines across platforms and geographies • Align channel plans, tactical plans, messaging, and creative materials with communications functions • Establish performance metrics and use analytics to measure, track, and optimize integrated marketing efforts • Prepare regular marketing performance reports and present findings to senior leadership • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • MBA preferred • Minimum of 10 years of marketing experience with progressive responsibility in healthcare industry or B2B agency setting • Minimum 5 years of experience in integrated marketing, with a proven track record of managing successful marketing campaigns and guiding creative direction • Strong understanding of integrated marketing, digital marketing, content strategy, and event management • Excellent leadership and interpersonal skills, with the ability to inspire and motivate teams and forge positive relationships across organizations and with senior management • Exceptional analytical and problem-solving abilities, with experience in data-driven decision-making • Proficiency in project management, marketing automation, and analytics tools • Results-driven with a deep understanding of goal setting, performance metrics, and ROI optimization • Critical thinker/analytical skills/business acumen • Excellent writing skills and attention to detail • Ability to manage multiple projects simultaneously and deliver high-quality communications deliverables under tight deadlines • Demonstrated ability to partner with collaborators and other functions globally in a highly matrixed organization • Highly creative with the ability to use insights and data to drive decisions • Comfortable challenging the status quo and championing innovative ideas

🏖️ Benefits

• Competitive benefits package depending on location • Transparent compensation and pay equity