Senior Director, Digital Experience and Channels

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🔥 1 minute ago

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Logo of WP Engine

WP Engine

1001 - 5000 employees

Founded 2010

☁️ SaaS

🤝 B2B

SaaS • B2B • Technology

WP Engine is a company that specializes in providing WordPress digital experiences and technology solutions. They emphasize a strong company culture based on core values of diversity and inclusivity, allowing employees to bring their authentic selves to work. With locations across the globe, including Austin, London, and Brisbane, WP Engine offers remote working opportunities and invests in employee growth and development. They pride themselves on being a great workplace as recognized by numerous awards and provide a range of benefits, such as stock options and wellness allowances. WP Engine focuses on innovation and customer satisfaction.

📋 Description

• Own the strategy, roadmap, governance, and performance of the WP Engine website as the company's primary digital customer experience • Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels • Lead SEO, GEO, paid search, paid social, digital media, prospect nurture execution, organic social operations, events, affiliates, and paid partnerships • Build experimentation, personalization, self-service, and conversion-optimization capabilities • Recommend and manage channel allocation within approved growth priorities • Improve relevant audience growth, discoverability, conversion, pipeline contribution, self-service performance, and customer acquisition efficiency • Develop digital, channel, and experience leaders and manage agencies, platforms, and external partners • Partner with New Growth, Brand, Product Marketing, Content and Creative, Customer Marketing, and Revenue Marketing COE

🎯 Requirements

• 12+ years of progressive experience across digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership • Demonstrated ability to integrate website, search, paid media, email, social, events, and partnerships into coherent customer journeys • Experience managing a high-impact website or self-service experience with a clear roadmap, customer research, experimentation, and conversion discipline • Deep understanding of paid and organic acquisition, SEO and GEO, media economics, nurture, attribution, and the strengths and limitations of individual channels • Strong analytical judgment and experience building testing programs that improve conversion and customer acquisition efficiency • Ability to share growth accountability with strategy leaders while retaining clear authority over channels, experiences, and execution quality • Experience leading broad teams, agencies, budgets, platforms, and competing priorities in a complex global organization

🏖️ Benefits

• Company Stock Options • Medical, Dental, Vision, and Life Insurance • Fertility Benefits (IVF/Fertility drug coverage) • HSA Company contribution • 401(k) with a 4% match • Disability Insurance • Paid Family and Caregiver’s Leave • Employee Assistance Program • Generous Vacation Time • One-time $500 payment to set up your home office • 4 Company Wellness Days a year • 1 floating holiday • Pet Insurance • On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

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