Associate Director, Affiliate Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $113k / year

⏰ Full Time

🟠 Senior

🪙 Affiliate Manager

👻 Ghost score 0%

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Logo of Wpromote

Wpromote

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Own and grow a portfolio of enterprise clients • Drive affiliate strategy, execution, and innovation while connecting the channel to broader Paid, Earned, and Owned media efforts • Lead high-impact affiliate programs end-to-end, from partner development and campaign execution to cross-channel growth opportunities • Manage select enterprise client accounts as main point of contact and Director support • Provide proactive client outreach, communication, weekly/bi-weekly and monthly reporting, and QBRs • Recruit and onboard new partners to client programs • Identify and execute paid placement campaigns from start to finish • Coordinate program management with affiliate networks and communicate regularly with affiliates to foster growth • Lead potential network migrations • Develop and socialize affiliate strategies across a diverse client portfolio • Solve complex client challenges, drive process improvements, and strengthen client relationships • Assess competitive landscapes and provide recommendations, opportunities, education, and suggestions to clients and internal teams • Refine and update training processes and materials for new hires • Identify internal cross-sell opportunities and partner with internal teams and clients through the cross-sell process • Lead Affiliate Marketing discussions and participate in internal or public speaking opportunities • Maintain knowledge of influencer marketing, paid media, and earned/owned media • Assist the sales team with audits, decks, and pitches for prospective Affiliate Marketing clients • Improve business processes and workflows to enable collaboration and efficiency • Develop new department deliverables based on Affiliate Marketing industry evolution and opportunities • Support Affiliate business unit leadership and upper directorate with executive reporting on client service pillars • Escalate critical client/account issues to appropriate executives • Provide concise, actionable information on account opportunities to senior leadership • Oversee high-profile accounts and stay current on technology, tactics, and account obstacles • Test and learn new strategies, features, and platforms and share findings with the Affiliate Marketing department • Utilize AI-enabled tools, automation, or reporting

🎯 Requirements

• 6-8 years of experience working in Affiliate Marketing, comprising media campaign strategy within an agency/client environment • Extensive experience developing, optimizing, analyzing, and reporting on Affiliate Marketing campaigns for diverse clients and verticals, including Ecom/retail, subscriptions, international, and B2B • Experience with affiliate networks such as Impact, CJ, PepperJam, AWIN, and Partnerize • Experience using insights data, partner performance, and key trends to develop strategies and plans • Strong experience running regular and ad hoc reports to identify opportunities to grow and optimize client affiliate partnerships, with an emphasis on forecasting • Bachelor’s degree or related four-year degree or relevant experience • Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Office hubs in Los Angeles, Chicago, and New York with learning and development opportunities, fun events, workspace, and in-person collaboration

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