Senior Director, Data Strategy

🕒 May 28

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• The Senior Director of Data Strategy oversees and guides our Data Strategy team, architecting the data capture, measurement, and analytics needs for Wpromote’s enterprise clients. • The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients. • Partner with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients. • Lead client engagements and strategy: Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions. • Manage team operations: Project planning, resourcing, budget, and ensuring high client satisfaction. • Evangelize measurement methods and solutions: Educate clients on technology, privacy, and data capture. • Develop novel solutions: Collaborate with other teams to create cutting-edge measurement tools. • Continue to enhance the Data Strategy and Analytics team’s menu of services. • Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. • Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks.

🎯 Requirements

• 12+ years of experience leading data strategy and analytics teams. • Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge. • Comprehensive knowledge of the digital measurement ecosystem, including but not limited to Media Performance Measurement (MMM, MTA, Incrementality) • Marketing technology and agency experience enabling enterprise analytics systems for customers • Strong analytic & problem-solving skills. • Solid and proven ability to lead a team and a team of managers • The ability to work in a team structure and foster collaboration • The ability to distill complex information and present it to senior and C-suite level executives. • An energetic attitude and a passion for Marketing measurement. • Experience working with different Ad platforms and Digital Analytics tools. • Strong proficiency in executive function tools such as Google Sheets (or Excel) and Google Slides. • Verbal communication skills, with the ability to understand the technical details behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences. • Project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously.

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!