Senior Director, Growth & Demand Marketing

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Wrike

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💼 Consulting

📣 Marketing

📦 Logistics

💰 $15M Series B on 2015-05

Consulting • Marketing • Logistics

Wrike is a leading work management platform that streamlines workflows and enhances collaboration for businesses worldwide. Recognized as a Leader in the 2024 Gartner Magic Quadrant for Collaborative Work Management, Wrike offers solutions for diverse teams such as marketing, creative, product, client services, IT, operations, HR, legal, finance, and more. The platform provides a range of features including AI-powered automation, analytics, Gantt charts, Kanban boards, and customizable dashboards to maximize productivity and efficiency. Trusted by over 20,000 organizations globally, Wrike helps teams align strategy with execution, improve visibility, and manage resources efficiently. It supports integration with over 400 popular apps and ensures robust security, making it an ideal choice for enterprise-level implementation as well as for smaller teams looking to enhance their project and workflow management capabilities.

📋 Description

• Lead Wrike’s global demand generation engine, scale high-impact ABM programs, and drive enterprise pipeline growth • Oversee integrated campaigns, field marketing, ABM, and events • Architect buyer journey-driven marketing strategies positioning Wrike as the essential collaborative work management system of record • Conceptualize, build, and optimize targeted, multi-channel B2B marketing programs, campaigns, and high-touch ABM initiatives • Oversee Wrike’s event portfolio, including the Collaborate conference, networking events, and industry trade shows • Integrate events with sales follow-up strategies to nurture leads into closed-won business • Partner with Sales VPs and Sales Development to create vertical-specific campaigns and account-level strategies • Establish campaign measurement frameworks, define KPIs, optimize demand generation funnel performance, and enforce lead lifecycle and follow-up standards • Leverage Wrike workflows and AI tools to scale campaign execution, enhance personalization, and optimize demand generation strategies • Lead, mentor, and develop a high-performing team spanning Demand Generation, ABM, and Events

🎯 Requirements

• 10+ years of progressive B2B demand generation and growth marketing leadership experience at a SaaS organization • Deep expertise in buyer’s journey mapping, lead management frameworks, pipeline acceleration, and pragmatic marketing methodologies • Proven track record running life-cycle marketing, email marketing, webinars, digital marketing, content syndication, and enterprise integrated campaign strategies • Ability to operate at a 2–3 year strategic horizon while remaining grounded in execution and campaign details • Successful strategic alignment with enterprise sales leaders, field teams, and executive stakeholders to drive revenue • Mastery of marketing automation platforms (Marketo, Eloqua, Pardot), CRM tools, and demand gen measurement frameworks • Familiarity with 6sense and its application to account prioritization, audience targeting, and integrated campaigns • BA/BS degree or equivalent professional experience • Experience marketing to complex enterprise buying committees (Marketing, PMO, Professional Services, and IT) • Proven history of building tailored, high-touch ABM campaigns and managing high-impact corporate/field events • Hands-on experience identifying and adopting advanced AI tools and automated workflows • Passion for coaching and developing marketing talent, building succession pipelines, and fostering an inclusive, high-performance team culture

🏖️ Benefits

• Flexible Time Off (FTO) • Company 401(k) Match • Parental Leave: 18 Weeks Maternity / 4 Week Paternity • 2 Volunteer Days • Health (medical, dental & vision) Insurance (EEs + Dependents) • Disability (STD, LTD) & Life Insurance Plans (2x Salary, Capped) • Working from Home Allowance ($40 / Monthly) • $500 Working from Home home office set-up Stipend • Flexible ways of working, including remote work, hybrid environments, and co-working spaces across many locations