Programmatic Platforms Manager

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🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $103k - $179k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

👔 Manager

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Wurl

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

📱 Media

Media • Advertising

Wurl is an AppLovin-owned company that plays a crucial role in the streaming TV ecosystem. It aids publishers, streamers, and advertisers by offering advanced solutions for real-time contextual targeting for CTV ads, content distribution, and ad monetization. With products like BrandDiscovery and AdPool, Wurl facilitates brand growth, audience acquisition, and revenue maximization. Its technology supports engagement and performance boosting on TV by aligning ads with on-screen content, helping clients capture new audiences and increase engagement. Wurl's services are particularly tailored for brands, agencies, publishers, and streamers looking to maximize their streaming TV capabilities.

📋 Description

• Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms. • Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions. • Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives. • Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution. • Conduct quality assurance and troubleshooting across campaign lifecycles. • Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance. • Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows. • Serve as a subject matter expert on CTV programmatic activation and inventory monetization. • Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows. • Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues. • Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance. • Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes. • Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency. • Assist in testing new platform features, integrations, and marketplace initiatives. • Serve as a technical resource supporting Sales, Account Management, and Demand teams. • Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue. • Support partner onboarding, integration efforts, and marketplace expansion initiatives. • Help translate customer and partner requirements into actionable feedback for Product and Engineering teams. • Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.

🎯 Requirements

• 2–5+ years of experience in Programmatic Advertising, Ad Operations, Campaign Management, or related AdTech roles. • Experience working within the programmatic ecosystem, preferably in CTV, video, streaming, publisher, SSP, DSP, exchange, or ad server environments. • Strong understanding of programmatic advertising fundamentals, including OpenRTB, auctions, bid requests, targeting, and deal structures. • Hands-on experience working within SSPs, DSPs, ad servers, or programmatic activation platforms. • Experience activating, managing, optimizing, and troubleshooting programmatic campaigns and marketplace deals. • Familiarity with ads.txt, app-ads.txt, supply path optimization (SPO), identity solutions, and broader programmatic infrastructure. • Strong analytical, troubleshooting, and problem-solving skills. • Excellent communication skills with the ability to collaborate across technical and commercial teams. • Self-starter who thrives in a fast-paced, high-growth environment and is eager to learn and expand their AdTech expertise.

🏖️ Benefits

• Health Insurance: Medical, Dental, Vision, Life, Disability • Retirement Benefits: 401(k) Retirement Plan • Paid Time Off: Unlimited Discretionary Time Off • Paid Holidays: 10 paid holidays per year • Paid Sick Leave: 80 hours per year • Other Types of Pay: Bonus eligible