Product Marketing Manager

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xCures Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

Healthcare • Artificial Intelligence • SaaS

xCures is a healthcare AI company that provides a Clinical Clarity Engine to retrieve, assemble, and structure fragmented medical records into decision-ready, source-linked clinical data. Its products—Evidence Grade Data, Automated Patient History, and Decision-Ready Checklists—extract and validate clinical information at scale, delivering verifiable outputs via summaries, dashboards, APIs, and export feeds for healthcare teams and partners. xCures is B2B-focused, serving providers, diagnostics groups, value-based care organizations, and channel partners; it emphasizes traceability and validation (peer-reviewed research, high extraction accuracy, and HITRUST certification) and processes medical records at large scale to accelerate prior authorization, chart review, quality reporting, and other clinical and operational workflows.

📋 Description

• Own the GTM Strategy: Lead the go-to-market planning for all new products and features, defining the positioning, messaging, and launch tactics. • Strategic Market Intelligence: Conduct ongoing competitive research and market analysis to identify trends. • Act as a key advisor to the Product Management team on roadmap prioritization based on market gaps. • Sales Enablement & Training: Develop the “Ground War” toolkit—including sales decks, battle cards, demo scripts, and objection-handling guides—that enables our Commercial team to win. • Content Strategy: Create clear, persona-driven content (white papers, webinars, case studies) that educates the market on xCures’ unique AI-powered value. • Voice of the Customer: Gather and synthesize customer feedback to inform both external messaging and internal product requirements. • Pricing & Packaging: Partner with leadership to provide input on pricing strategy, feature bundling, and ROI models for our target Ideal Customer Profiles (ICPs).

🎯 Requirements

• Bachelor’s degree (Technical, Healthcare, or Marketing-related fields preferred). • 5+ years of experience in Product Marketing, specifically within HealthTech. • Proven track record of launching technical products and translating complex AI/Data concepts for commercial audiences. • Storytelling: Exceptional writing skills with the ability to communicate use cases clearly and credibly to a clinical and business audience. • Analytical Thinking: Ability to use market data and competitive intelligence to influence product direction. • Cross-Functional Leadership: Ability to work seamlessly between the Product Org and Commercial Org. • Strategic Autonomy: An upbeat, “can-do” mindset with the sound judgment to drive results in a fast-moving, remote-first environment. • Preferred Advanced Degree in a relevant field or MBA. • Experience in pharmacy, diagnostics, value based care markets, or specialty healthcare markets. • Hands-on experience marketing GenAI, LLMs, or AI-driven products. • Familiarity with healthcare quality and/or interoperability standards. • A background in high-growth startup environments where you’ve effectively navigated ambiguity.

🏖️ Benefits

• Medical, Dental, Vision insurance • 401k • Equity options