Copywriter – Paid Social Media Ad Creative

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 10%

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Logo of Xometry Europe

Xometry Europe

501 - 1000 employees

Founded 2013

🚘 Automotive

💼 Consulting

📦 Logistics

Automotive • Consulting • Logistics

Xometry Europe is a leading provider of on-demand custom manufacturing services, offering rapid manufacturing options including 3D printing, CNC machining, and sheet metal fabrication with delivery times as fast as 3 days. They provide a wide range of manufacturing services such as injection moulding, die casting, and vacuum casting, catering to industries including aerospace, automotive, consumer products, electronics, and more. Xometry Europe boasts a vast network of suppliers across Europe and worldwide, ensuring robust manufacturing capacity and quality assurance, backed by ISO 9001:2015 certification. Their advanced instant quoting engine allows customers to receive quotes quickly and securely, making the production process seamless for engineering and manufacturing needs.

📋 Description

• Write high-performing ad copy for paid social platforms including Meta, LinkedIn, and beyond across Xometry and Thomas • Develop headlines, captions, CTAs, and copy variations designed for A/B testing • Translate complex engineering and manufacturing concepts into clear, compelling, social-first messaging • Partner with designers and media buyers to align copy with visuals and campaign objectives • Collaborate with Product, Content, and Lifecycle Marketing on campaign strategy and brand voice • Maintain consistent brand voice and tone across social channels and formats • Iterate copy based on performance data and testing results • Apply a data-informed approach to copy development, testing, and optimization • Contribute to messaging frameworks, swipe files, and copy templates • Build and use Claude Skills or comparable custom AI workflows for copy production, testing, and quality assurance • Develop reusable AI workflows to improve creative-production efficiency and consistency • Stay current on social platform trends, advertising formats, AI capabilities, and emerging best practices • Report to the Creative Director and work with designers, media buyers, and the brand team

🎯 Requirements

• 4+ years of experience writing performance-driven copy for paid and/or organic social media • Strong portfolio demonstrating high-quality social ad copy and the ability to create clear, compelling messaging from complex concepts • Excellent English grammar, editing, and messaging skills with the ability to communicate effectively with B2B audiences • Ability to simplify technical, engineering, or complex manufacturing concepts into engaging social-first messaging • Familiarity with major social platforms, advertising formats, and creative specifications • Understanding of A/B testing and paid social performance metrics such as CTR, CPA, and ROAS, as well as adjacent performance metrics such as CVR and open rate • Experience using AI tools and ability to build Claude Skills or comparable custom AI workflows and agents • Demonstrated project management, organization, and prioritization skills with the ability to manage multiple creative projects and deadlines • Strong cross-functional communication and collaboration skills • Ability to take ownership from creative brief through published ad and performance iteration • Experience in B2B, technology, or manufacturing marketing preferred • Track record of shipping multiple Claude Skills or AI workflows into an active production or creative pipeline preferred

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