Head of Marketing

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Yardzen

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

🏪 Marketplace

💰 Venture Round on 2021-01

B2C • Marketplace

Yardzen is an innovative company offering custom landscape design services through an entirely online process. Their award-winning team is dedicated to transforming outdoor spaces while increasing home values and reducing water usage. Yardzen provides a stress-free experience by connecting clients with vetted contractors and offering installation support. They commit to sustainability through initiatives like the American Rewilding Project and offer a wide range of design packages catering to diverse outdoor living needs. With a focus on client collaboration, Yardzen makes landscape design accessible and easy, ensuring every project is supported from start to finish.

📋 Description

• Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel. • Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale. • Tell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for them. • Partner closely with product and operations to align the customer journey end to end. • Own the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenue. • Bring rigor to budget allocation and channel mix. Make tradeoffs based on data and tell the story to the leadership team and board.

🎯 Requirements

• 10+ years of consumer marketing experience, with meaningful time as a senior leader (Director or VP). B2B experience is a bonus. • A real full-funnel marketer. You've built brands and you've moved performance numbers. Most marketers do one well, we need someone who can do both. • Direct experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue. • A track record of growth in a competitive consumer category. Bonus if that category was home, design, real estate or another considered purchase. • Strong instincts for brand and design. We're a design-led company and our marketing leader needs to share that aesthetic standard. • Strategic and hands-on. You can build the plan and write the brief. • Comfortable with ambiguity and leading through change. • Bay Area preferred.

🏖️ Benefits

• Remote work, always: We're a remote-first company • Full coverage for you: 100% paid medical, dental, and vision insurance • Competitive compensation: Salary that matches your skills and experience • Support for growing families: 12 weeks of fully paid parental leave • Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for