Digital Campaign Measurement Specialist, Enterprise/Brand Sales

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.

📋 Description

• Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance. • Develop and implement attribution models, lift studies, and performance analyses for client-facing projects. • Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design. • Translate complex analytics into clear, relevant business recommendations for marketing stakeholders. • Support clients in understanding cross-channel performance and maximizing the impact of their media investments. • Use Chatbench, Yelp’s internal tool that provides secure access to a number of LLM models, to research, draft proposals, analyze data and overcome objections. • Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches. • Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs. • Define KPIs, reporting standards, and best practices for measurement with account team partners.

🎯 Requirements

• 3+ years experience in digital advertising, analytics, measurement, or marketing science. • Direct experience delivering analytics or measurement solutions to clients at a platform, publisher, or agency. • Proficient in attribution, lift testing, experimentation, and digital media modeling. • Ability to communicate complex analytical concepts clearly to non-technical audiences. • Success working cross-functionally with sales teams and marketers. • Familiarity with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors. • Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking. • Strong business storytelling skills and an understanding of privacy impacts on measurement. • Ability to handle objections and negotiate measurement/KPI’s with key client decision-makers.

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan