Senior Marketing Manager

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YipitData

WebsiteLinkedInAll Job Openings

201 - 500 employees

💸 Finance

🏢 Enterprise

Finance • Enterprise • Data Analysis

YipitData is a company that specializes in providing accurate, timely insights on over 1,000 companies by analyzing billions of data points every day. They offer detailed research to help investors make smarter decisions and assist companies in increasing market share, sales, and customer base. YipitData delivers alternative data through a range of datasets, including receipt data, card data, web data, and publicly reported earnings. This data is used to track market trends, consumer behavior, and product categories, enabling businesses to gain transparency into performance metrics. Their services cater to investors, companies, and data partners, with a strong focus on accuracy and near real-time data delivery.

📋 Description

• Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives. • Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion. • Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities. • Take ownership of key projects from concept through execution. • Drive marketing initiatives independently while maintaining strong cross-functional communication. • Develop and manage multi-channel demand generation programs. • Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates. • Lead go-to-market planning and execution for new datasets, products, features, and launches. • Create campaign assets, customer communications, and launch plans to support product adoption.

🎯 Requirements

• 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field. • Experience planning and executing multi-channel marketing programs that deliver measurable results. • Comfortable owning marketing strategy and working independently with high autonomy. • Strong analytical skills, experience measuring performance, sharing results, and turning data into actionable insights. • Hands-on experience with Salesforce, Marketo, ON24, Asana, and similar marketing platforms. • Understanding of marketing operations, including lead lifecycle management, campaign reporting, and attribution. • Highly organized, strong project management skills, ability to manage multiple priorities. • Clear and effective communication skills, both written and verbal. • Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus. • People management experience is a plus, but not required.

🏖️ Benefits

• Flexible work hours • Unlimited vacation • Generous 401K match • Parental leave • Team events • Wellness and work-from-home budget • Learning reimbursement • Equity