Field Marketing Manager

🕒 June 18

🇺🇸 United States – Remote

💵 $94k - $126k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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FloQast

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

💸 Finance

☁️ SaaS

🤖 Artificial Intelligence

💰 $110M Series D on 2021-07

Finance • SaaS • Artificial Intelligence

FloQast is a company that provides an accounting transformation platform designed specifically for accountants. Their platform focuses on optimizing and automating the month-end close process, ensuring connected risk and compliance, and integrating the record-to-report activities. FloQast leverages AI technology to elevate accounting practices by empowering accountants to transition from preparers to strategic leaders. This platform, built by CPAs, aims to unify accounting teams, enhancing collaboration and efficiency without the need for a heavy IT lift. FloQast also offers free professional education and training courses through FloQademy.

📋 Description

• Develop and execute a region of FloQast’s North America Field Marketing strategy as we engage, empower, and execute initiatives supporting lead generation, pipeline acceleration, and customer adoption. • Develop integrated, data-driven marketing plans aligned with corporate programs, collaborating cross-functionally to identify and execute field-driven activities—such as regional events, tradeshows, virtual sessions, and digital campaigns. • Track and analyze key performance metrics to evaluate the success of field marketing activities. • Provide regular updates and insights to leadership, and use data to inform strategic adjustments. • Conduct regular check-ins and cadence calls regarding marketing strategy, planned initiatives, status updates and current results with key business stakeholders, regional sales leaders, marketing team members, etc. • Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth. • Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices and lessons learned. • Any other tasks that may be assigned to help the company meet its goals. • Travel required up to 30%.

🎯 Requirements

• 3+ years of field or partner marketing experience • 3-5 years of B2B marketing experience, prior B2B SaaS experience highly desired • A track record of driving B2B sales results through field marketing programs and initiatives • Demonstrated cross-functional marketing expertise and co-marketing experience • Exceptional written and verbal communication skills • Strong analytical skills matched with brand and relationship building experience • Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies • Solid understanding of the finance and accounting or the fintech ecosystem a plus • Familiarity with Hubspot, Salesforce, Asana preferred • BA/BS degree; prior accounting or fintech experience or former CPA a big plus

🏖️ Benefits

• Medical • Dental • Vision • Family Forming benefits • Life & Disability Insurance • Unlimited Vacation