Digital Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🌲 Oregon – Remote

🌲 Oregon – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Yogi

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1972

🍽️ Food & Beverage

🏥 Healthcare

🏭 Manufacturing

Food & Beverage • Healthcare • Manufacturing

Yogi is a consumer tea company that produces and sells a wide range of teas — including herbal, green, black, rooibos, and specialty blends — along with gift boxes and samplers. The brand emphasizes wellbeing, sustainability, and conscious living, highlighting certifications like USDA Organic, Rainforest Alliance, and Non-GMO, and sells directly to consumers through e-commerce and retail channels. Yogi positions itself around health and wellness benefits and eco-friendly sourcing practices.

📋 Description

• Drive profitable digital growth, strengthen consumer engagement, and deepen customer retention across paid media, social, search, email, and lifecycle marketing channels • Develop, manage, and optimize paid media campaigns across social media advertising platforms, Google Ads, and other digital channels • Drive brand awareness, traffic, conversion, and efficient return on ad spend • Partner with contractors and platform representatives to plan media investments, manage budgets, test new opportunities, and ensure timely, on-budget campaign delivery • Monitor campaign performance daily and recommend optimizations across audience targeting, bidding, creative, landing pages, and channel mix • Own email marketing strategy, calendar execution, segmentation, testing, and reporting throughout the customer lifecycle • Build and optimize retention programs, automated flows, repeat purchase campaigns, loyalty initiatives, win-back efforts, and personalized messaging strategies • Partner with creative, brand, e-commerce, and data teams to ensure email and retention programs are consumer-centric, brand-aligned, and performance-driven • Track, analyze, and report on traffic, conversion, CAC, ROAS, engagement, retention, repeat purchase, and customer lifetime value • Lead A/B testing and continuous improvement across ad creative, audience segments, subject lines, email content, landing pages, and customer journeys • Support integrated campaign planning by aligning digital media, email, content, creative, and promotional priorities across internal and external partners

🎯 Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field preferred • Minimum of 3+ years of relevant work experience in digital marketing, paid media, email marketing, CRM, retention, or e-commerce • Minimum 5+ years of relevant work experience in lieu of degree • Hands-on experience managing paid social and Google Ads campaigns with measurable performance goals • High level of proficiency with Microsoft Office Suite, particularly Excel and PowerPoint • Experience with email marketing platforms, segmentation, automation, retention strategy, and lifecycle campaign execution • Consumer packaged goods, food, beverage, or natural products experience preferred • Strong critical thinking ability • Solid work ethic, self-starter, and result-oriented • Ability to develop strong, trusting relationships • Ability to collaborate with cross-functional partners • Responsible with a high degree of ownership • Ability to thrive in an ever-changing work environment • Ability to manage multiple work responsibilities • Attention to detail and swift execution

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Alternative care • Life insurance • Disability insurance • Retirement benefits • Paid time off • Company picnics • Social activities • Occasional surprises • Subsidized healthy lunch and snack options through the Nourish Market • Employee wellbeing-focused benefits • Growth and development opportunities • Remote work arrangement