Customer Life Cycle Growth Manager

🔥 1 hour ago

🏈 Alabama, Arizona, +3 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🤠 Texas – Remote

💵 $130k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Yourgi Pet

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Yourgi Pet is a consumer-facing pet care platform that connects pet owners with a verified network of caregivers and pet care locations for services like boarding, daycare, dog walking, grooming, veterinary care, and training. The company offers an app and online booking system, background-checked professionals, 24/7 booking, location search, webcam monitoring, and a rewards program to simplify scheduling and managing pet care across multiple U. S. locations.

📋 Description

• Spend the majority of your time deploying and measuring high-impact campaigns that build deep trust with our pet parents and professionals. • Collaborate across the team to ensure the journey from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV). • Partner with Product to deliver dynamic, value-driven experiences—utilizing AI-driven content, localized updates, and targeted provider matches. • Act as an interconnected problem solver within the marketing function to ensure our communications deliver genuine value rather than just discounts, setting the Yourgi brand apart from the competition.

🎯 Requirements

• 3-5+ years in lifecycle marketing, CRM, or retention marketing — ideally at a marketplace, subscription, or consumer app where repeat behavior (not just acquisition) was the core KPI. • Proven track record improving a specific retention metric — repeat purchase/booking rate, churn reduction, LTV expansion, etc. • Hands-on platform ownership — not just "used a CRM" but built and owned the segmentation logic, journey architecture, and send calendar independently. • Comfort operating with ambiguity in an early-stage/startup environment — Yourgi is 5 markets in, still building infrastructure, experience advocating for investments is a must • Two-sided marketplace experience (nice-to-have, not required) — understanding that you're building trust with both pet parents and Yourgi Pros is a meaningfully different skill than single-sided consumer lifecycle work. • Lifecycle marketing platform expertise (Klaviyo, Braze, Iterable, or similar) — hands-on experience building segmented, triggered, multi-channel journeys (email/SMS/push), not just campaign sends. • Retention and cohort analytics — comfort defining and tracking metrics like second-booking rate, ABPU, and cohort-based LTV; ability to build/read dashboards without heavy reliance on a data team. • Behavioral segmentation & personalization — experience using customer data (booking history, engagement signals) to trigger relevant, timely comms rather than blanket promotions. • Referral and loyalty program design — knowledge of what actually drives referral behavior (timing, incentive structure, and referral conversion paths, directly tied to your 180-day goal.

🏖️ Benefits

• Health, vision, dental, long & short-term disability, and life insurance • A startup mentality company with stable private equity funding • 401k match • Pet care discounts • Flexible time off • Parental leave • Opportunity to grow your career with a network of like-minded professionals