Growth Marketing Manager, B2B

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Yellow Card App

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

💸 Finance

💰 $40M Series B on 2022-09

Fintech • Payments • Finance

Yellow Card App is a pan-African fintech company operating in 20 countries. It is the largest and first licensed Stablecoin on-ramp/off-ramp on the African continent, offering secure and cost-effective solutions for businesses to buy and sell Stablecoins like USDT, USDC, and PYUSD using local currency. The platform facilitates borderless transactions and business payments through their Payments API and Widget, targeting businesses of all sizes. Yellow Card ensures secure and seamless financial operations across Africa with an emphasis on digital assets and mobile money integration.

📋 Description

• Own paid acquisition: Plan, run, and optimize paid search, paid social, and display/retargeting across our B2B channels. • Own execution of our ABM program against named target accounts across new verticals. • Design and run an outbound motion in partnership with sales: sequencing, messaging, list-building, and the tooling behind it. • Own and grow the supporting demand channels: lifecycle and nurture email, webinars and event follow-up, partner and referral-driven inbound, and landing-page and conversion optimization. • Own the funnel metrics end to end, in partnership with marketing operations: cost per lead, cost per MQL, conversion rates by stage and channel, and contribution to pipeline and revenue.

🎯 Requirements

• Around 4 to 6 years in B2B demand generation, growth, or performance marketing, with direct hands-on ownership of paid channels. • Track record of generating qualified pipeline through paid and owned channels, with a clear handle on cost per lead and return on spend. • Practical experience running or building an ABM program against named accounts, including coordinating with sales on target lists and plays. • Comfortable with outbound: you understand sequencing, messaging, and the tools that power it, and can partner with sales to run it. • Strong analytical instincts and fluent in funnel metrics. • Comfortable in a CRM (Salesforce a plus) and reporting tools. • Self-directed operator who can own a number and execute with minimal oversight in a fast-moving environment.

🏖️ Benefits

• Impactful and Purposeful Work: You will be helping to drive financial inclusion across Africa. • Remote-First Flexibility: We embrace a fully remote work environment. • Global & Diverse Team: You will have the opportunity to work with talented professionals from 25+ countries across the world, in a multicultural and collaborative environment. • Learning & Development: Access to resources, support, and autonomy to grow professionally. • Mental Health Support Services: Your mental well-being matters to us. • Competitive compensation and meaningful health coverage, and all full-time employees are participants in our stock option plan.