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Senior Social Media Manager

🔥 23 minutes ago

🇺🇸 United States – Remote

💵 $60k - $70k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

Where this job comes from

Posted on Yugo's careers page, not through a job board

First seen by Remote Rocketship 23 minutes ago

Logo of Yugo

Yugo

501 - 1000 employees

Founded 2021

📦 Logistics

🏨 Hospitality

🏠 Real Estate

Logistics • Hospitality • Real Estate

Yugo is a company that specializes in providing innovative housing solutions tailored for students. They focus on creating modern, comfortable, and accessible living environments that cater specifically to the needs of college and university students. By offering a range of accommodation options and amenities, Yugo aims to enhance the student living experience.

📋 Description

• Own US/Global social strategy end to end, from the idea bank to the content calendar to what actually goes live • Translate Yugo's brand voice into scroll-stopping, platform-native content across TikTok, Instagram, and emerging channels • Lead US campaigns and activations, including high-profile brand partnerships, from concept through to results • Work closely with sales, leasing, and marketing specialist teams, particularly through leasing season, to align content with occupancy goals and local priorities • Create and deliver training and enablement for regional teams and marketing specialists on social best-practice, content creation, and brand voice • Direct and manage freelancers and contractors, keeping quality high and the voice consistent • Use data to steer social content by increasing focus on saves, shares, and engagement and discontinuing underperforming content • Partner with the wider social team and property teams to keep the content pipeline flowing • Report to the Head of Social Media

🎯 Requirements

• 5+ years in social media, with real ownership of a brand's presence • Proven success leading social strategy and content in the US market • Hands-on content production skills; shooting, editing, and writing platform-native content • Track record leading campaigns and, ideally, brand partnership activations • Experience working cross-functionally with sales, leasing, or marketing teams • Strong grasp of social analytics and reporting, with a history of acting on the data • Experience managing freelancers, contractors, or junior team members • Experience building or delivering training and enablement for non-social teams • A portfolio of content you've personally made that performed • Experience in student housing, hospitality, or a related sector is desirable • Based in the US, with flexibility to work across time zones and travel as needed • Carbon Literacy Certification or willingness to undertake training • Flexibility to take on tasks and projects beyond the core remit, particularly during peak periods such as leasing season

🏖️ Benefits

• Competitive salary of $60,000 - $70,000 / annually • Bonus eligibility • Health, dental and vision benefits • 401k + 4% employer matching • Three weeks of PTO • Paid Wellness Time • 11 paid Holidays • Paid Parental Leave • 1 Paid Volunteer Day • 1 Paid YuDay • Company paid STD, LTD and Life insurance

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