Senior Manager, Field Marketing

🕒 August 28

🍂 Massachusetts – Remote

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💵 $110k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 29%

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Logo of Zappi

Zappi

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Zappi is a B2B SaaS consumer insights platform that combines AI and large-scale consumer data to help brands develop products, optimize advertising, and track brand performance. The platform provides continuous, real-time feedback loops, iterative product and ad testing, and standardized, high-quality survey data to guide launch decisions and improve marketing effectiveness for enterprise consumer brands.

📋 Description

• Own end-to-end execution of Zappi’s event calendar, including industry conferences, trade shows, customer events, executive dinners, webinars and other in-person or virtual experiences • Develop event plans, timelines and project briefs • Manage event logistics including venues, catering, AV, booth requirements, signage, shipping, promotional materials, attendee registration and onsite coordination • Partner with Marketing to develop event messaging, creative assets, promotional plans and communications • Work with Sales and Customer Success to identify target accounts and customers, drive attendance and ensure follow-up • Support Zappi speakers and customer participants with briefing materials, presentations, schedules and logistics • Manage relationships with event organizers, venues, agencies and vendors • Manage event budgets and track costs, invoices and spend • Act as key onsite contact, proactively solving problems and ensuring a positive attendee, speaker and stakeholder experience • Develop creative ways to bring Zappi’s brand and personality to life at events • Track and report event performance, including attendance, engagement, leads and opportunities • Lead post-event debriefs and use learnings and performance data to improve future events • Maintain event processes, calendars, documentation and tools

🎯 Requirements

• Experience in events, event marketing, field marketing or experiential marketing, within a B2B environment • Demonstrated experience managing events from planning through onsite execution and post-event follow-up • Strong project management skills with the ability to manage multiple events, deadlines and stakeholders simultaneously • Excellent attention to detail and organizational skills • Experience working with external vendors, venues, event organizers and agencies • Strong written and verbal communication skills • Experience collaborating cross-functionally with Sales, Customer Success and broader Marketing teams • Commercial mindset and understanding of how events contribute to demand generation, customer engagement and pipeline • Comfortable using data and event performance metrics • Resourceful and calm under pressure, with the ability to solve problems quickly • Willing and able to travel to support events when required • Experience with CRM, marketing automation and/or event management platforms is a plus

🏖️ Benefits

• Unlimited holidays • One company-paid mental health day of rest every quarter • Flexible working arrangements, including remote • Support setting up your home office, if appropriate • Wellbeing benefits and access to trained therapists / counsellors • Company paid Life, AD&D, Short term & Long term disability • Immediate access to Zappi's Health, Dental and Vision Insurance Plan • Option to enter Zappi's 401k program after 90 days of employment, matched up to 4% • Tailored personal development through training allowances, coaching, mentorship and career frameworks • Bonus • Company-paid awards and employee wellbeing/work-life balance programs reflected in the company culture highlights

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