Field Marketing Manager – Events

🕒 May 8

🇺🇸 United States – Remote

💵 $110k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Zeta Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 Post-IPO Debt on 2024-09

SaaS • Artificial Intelligence • B2B

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

📋 Description

• Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up • Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events • Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem • Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle • Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail • Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement • Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments • Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives • Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations • Maintain and update the annual industry event calendar and event roadmap • Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals • Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance • Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing

🎯 Requirements

• BA/BS degree with 5+ years of event or field marketing experience, preferably within the advertising, media, or adtech industry • Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives • Exemplary communication skills with the ability to collaborate effectively across internal teams and external partners • Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment • Experience managing multiple event and marketing programs simultaneously • Strong written and verbal communication skills; experience supporting thought leadership opportunities and event programming at industry events is a plus • A positive mindset with an enthusiastic and proactive spirit • Willingness to travel as needed to support event execution

🏖️ Benefits

• Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!